What is SEO

Simply put, SEO is a practice of optimizing your website. This optimization will let the search engines know that your website is worth showing in the top positions of search results.

In this article, we will talk about what SEO is, how it works, and how to use it.

Keep in mind, that SEO is not a one-time task. It is an ongoing process without end, meaning you need to optimize your website continuously. To do this, you should understand how the search engine ranks your website with certain qualifications. We will talk about this later, so stay with us.

Types of SEO Traffic

There is nothing more vital than getting visitors to your website. A good website with zero visitors is worth nothing.

Luckily, there is something that we can do to manage your traffic.

First, you should know where the traffic comes from. These are three types of SEO traffic:

Quality Traffic

For business, the higher your visitors turn into buyers, the better your traffic quality is.

You can use the conversion rate to indicate the quality of your website traffic. While it depends on your type of business and goals, 5% is a good conversion rate.

Good traffic is also when your website’s visitors are looking for the products you offer. If you sell Blackberry smartphones, the traffic should exclude the ones who want to buy fruits.

Quantity of Traffic

It is true that the quality of traffic is important. But the quantity of your traffic is fundamental.

You can simply measure the traffic from the number of visits. But, there are more things you should monitor: visitors, page views and visit duration.

You don’t need to calculate these elements manually. There are tools like Google Analytics or StatCounter to help you know your website traffic.

An example of how StatCounter Helps You to Calculate Traffic

Organic Traffic (Unpaid)

Organic traffic is web owners’ favorite. Not only is it free of charge, but it may also bring in more visitors/conversions.

Let’s say that some internet users type a keyword in the search bar, and click the link given by search results. The visits you get this way is organic traffic.

While it sounds so easy, the competition to get organic traffic is really fierce.  Therefore, you need to implement good SEO to get the desired results.

How Does SEO Work?

SEO optimizes your website so that people can easily find it using certain keywords.

This optimization will bring benefits by:

  • Giving people relevant information
  • Making search engines reliable
  • Driving more and better organic traffic

Although the search results come up instantly, the process within a search engine is a complex one. In fact, it starts even before you type anything on the search bar and hit enter.

To get a clear perspective, let’s talk more about how the search engine works.

Search engines do three main tasks for every search you request:

  • Crawling. 
This process happens in the earlier stages. It is about collecting information from websites around the world – from page to page, from link to link.
  • Indexing
. After collecting the information, web crawlers will store the information in an entry list: an index.
  • Ranking
. The results will be shown in order, based on the best matching ones.

To ensure the quality of the results, search engines use a set of rules called an algorithm.

Search engine algorithms will make sure people get the most relevant information from the most reliable resources.

Google, the most popular search engine, even has a dedicated team to work on their algorithm. The team is responsible for improving the quality of the users’ experience when using Google.

Sometimes, Google gives a special name for their algorithm. For example, Panda is the algorithm related to screen, penalize, and reward content, while Penguin is the one for preventing spamdexing. Google then created Hummingbird to improve both.

It is clear that great website content is what Google really cares about.

Now, have you ever heard about the authority of page?

Page authority is a scoring system developed by Moz, ranging from 1 to 100, to predict your rank on search engines. It helps you understand what search engines use to qualify the best search results.

Link Explorer to Check Page Authority

With this link explorer, you can check your page authority. Just enter the URL you want to check, and you’ll get the analysis for the link. The information you get from this analysis is a great tool to make some improvements.

How to Use SEO

Now, you know how SEO works, so let’s learn how to use it.

Again, optimizing SEO is a never-ending process. Search engines always update their algorithm to provide the best results.

You should always use the latest method that really works. Otherwise, it may negatively affect your website’s rank on search engine results page.

There are two categories of SEO: onsite SEO and offsite SEO.

OnSite SEO

As the name suggests, onsite SEO is the way to optimize your website from within.

The optimization deals with the adjustment of the elements on your website. That way, the search engine will crawl information easily. For example:

  • Well formatted URL
  • No keyword stuffing
  • Alt Text for your images
  • Proper headings (H1,H2, etc)

Now, what are the factors that you should consider when optimizing onsite SEO?

Keyword Gathering (Keyword Research)

You should choose the right keywords to get great organic traffic from any content you’ve posted.

What are keywords anyway? Simply put, keywords are specific topics or ideas that internet users type on search engines.

That being said, keyword research is important. This enables you to understand what keywords people might use to find you. You should ensure that your titles, headings, and body texts contain the targeted keywords.

Technical Overview

Don’t make the web crawlers do the hard work for you! To do so, these are what you should do:

  • Manage a sitemap
  • Never leave broken links on your website
  • Prevent wrong redirects
  • Fix any URL errors


There are things to do on your website. You should ensure that your website has:

  • A good structure
  • Easy navigation
  • Relevant content

These things are very crucial. A good structure can inform the search engines which pages of your website are the most important. Easy navigation will make visitors stay longer. Relevant content will attract more quality traffic.

User Experience

Once the visitors come to your website, you should serve them best.

If people come for your products, offer your best products that are relevant to them.

You can use categories to make them easily find what they are looking for.

Adding to that, you should give detailed information on every product including some relevant pictures.

If you’re a blogger, content categories will help your visitors navigate better.

Also, pay attention to your layout. Visually pleasing websites could entice new visitors and make them stay longer.

On top of that, your website should be fast.

Regardless of the content, make sure that users won’t find your website hard to explore.

Offsite SEO

Offsite SEO may be less technical than Onsite SEO. However, it is just as important.

You can take this as a way to promote your website. That way people will know that your website is worth visiting.

Some of the ways to do offsite SEO are:

Content Marketing

Content matters. That is why content marketing is becoming more popular each day.

Also, content marketing is one of the most effective ways to push a higher rank on search results. If you have great content marketing strategies, you can:

  • Bring in new visitors
  • Influence more people to buy your products
  • Improve the reputation of your business
  • Save money, as it is cost-effective.


If you already have a great number of subscribers/followers, then you need to focus on creating more killer content. But, if that is not the case, you need promotions.

Promotions will help you reach more people. Also, you can stay ahead of your competitors with good promotions. The more creative and engaging your promotions are, the better people will remember your brand. For a rather competitive niche, this strategic move could make a difference.

Public Relations

Public relation helps your business to have more exposure.

While it may require you to invest a small amount of money, you need Public Relations for:

  • Building brand awareness
  • Delivering curated official information
  • Setting authority
  • Improving community relationship

How to Learn About SEO

For those who are not familiar with SEO, learning it could be a bit intimidating. Luckily, there are many resources available that will help you learn right away:

1. Ahrefs

Their blog has a huge collection of articles about SEO, which are suitable for both beginners and experts. In addition, the content is always updated with the latest SEO practices.

2. MOZ

Founded in 2004, MOZ is an SEO software maker. They have a great blog that shares their expertise in online marketing and implementing SEO.

3. Search Engine Journal

This website offers you a myriad of sources to learn SEO. Not only does it have lists of SEO guides articles but it also boasts articles about writing great content. Also, to ensure you don’t miss anything, it has a news section that provides the most relevant updates about SEO.

If you learn about SEO, it is recommended to test a few things.

While most of the tips and tricks are useful, some of them might be different in reality. The reason is the ever-changing algorithm used by the search engines.

Also, things that work on others might not work the same for you, giving you unexpected results.

Don’t get discouraged because it seems like there’s too much to digest. Instead, learn it steadily and explore more material.


You have learned many things about SEO in this article.

SEO is an important tool to boost your website’s visibility. If you are a business, SEO will bring in more traffic and with it – more paying customers!

To achieve this, you need to implement both onsite SEO and offsite SEO.

Before implementing SEO, you need to understand the most important thing on your website – the traffic. Here are the key points we cover:

  • Quantity of traffic. The number of visits to your website.
  • Quality of traffic. The relevant visitors for your website.
  • Organic traffic (unpaid). The traffic you get from search engines.

Now you know why SEO is vital to your website. However, SEO is an ongoing process without end. You can learn it from many online resources we’ve picked for you.

Happy optimizing!

The Author


Suryadi K. / @suryadi

Suryadi, an avid content writer with years of IT experience, keeps on pursuing opportunities to engage with more people through articles about WordPress and other issues. During his free time, he enjoys playing Clash Royale.

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Samantha,smoothstack Reply

January 11 2020

Great article, Conclusion got me especially on the last part and you are right, SEO is an ongoing process without. end. BUT continue to come along in our environment.

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