Top 15 eCommerce Trends You Should Know in 2023

Top 15 eCommerce Trends You Should Know in 2023

The global eCommerce industry is constantly evolving. To stay relevant and competitive, online businesses must keep up with the latest eCommerce trends and ever-changing customer expectations. Falling behind means losing sales.

This article will break down 15 eCommerce trends you need to know in 2023 and beyond. We will cover eCommerce trends from CRM and CRO to savvy tech solutions like artificial intelligence, AR/VR, and the headless environment.

By the end of this article, you’ll be more prepared to meet future eCommerce industry expectations, discover new ways to improve efficiency, and deliver a next-level online shopping experience.

1. Customer Relationship Management

Customer relationship management (CRM) includes tools and strategies to help eCommerce businesses manage customer interaction. 92% of customers would abandon a company after two or three negative interactions, making CRM essential in the eCommerce industry.

CRM lets business owners understand their customers’ needs and behavior better. This helps strengthen relationships and build a loyal customer base.

The CRM market size is expected to hit $128 billion by 2028, with an average compound annual growth rate (CAGR) of 12%. Additionally, more than 91% of companies with 10 or more employees use CRM to manage customer conversations.

Loyalty and reward programs are excellent CRM strategies. In fact, 75% of customers favor companies that offer rewards. These programs also improve retention rates by 5% and profits by 25% to 95%.

The North Face’s loyalty program, XPLR Pass, lets customers earn points through:

  • Purchases
  • Using a reusable shopping bag
  • Store check-ins
  • Unique location check-ins
  • Downloading its app
  • Referring a friend
The homepage of The North Face an eCommerce store that offers a loyalty program for customer retention. 1024x611

Every 100 points give customers a $10 reward that they can spend on The North Face’s products. Loyalty members can also access exclusive products, birthday gifts, and field testing.

CRM will continue to be a top strategy for improving customer engagement. Therefore, investing in a CRM tool can be great for a business’s growth.

If you’re a WordPress user, install CRM plugins like HubSpot CRM or JetPack CRM. These plugins allow you to tailor your CRM strategy, including email marketing management, social integration, and funnel builder features.

2. Hybrid Commerce

The future of eCommerce is phygital. 80% of consumers consider the landscape a blend of online channels and physical retail experiences. Hence, hybrid shopping provides a competitive advantage for any business.

Hybrid commerce, also known as omnichannel selling, integrates multiple platforms and channels to provide a seamless experience. This may involve websites, web apps, online marketplaces, and brick-and-mortar stores.

eCommerce Sites and Web Apps

A simple way to conduct omnichannel selling is by building a mobile-friendly website. Mobile shopping will account for 44.2% of eCommerce by 2024, so embracing it is a great way to stay ahead of competitors.

eCommerce business owners can also opt for a progressive web app (PWA). One example is Zadig & Voltaire.

The product page of Zadig & Voltaire's PWA.

A PWA is a win-win solution for those who have to choose between building an eCommerce app or a responsive online store. Built on HTML, CSS, and JavaScript, progressive web apps act like native apps that are compatible across different devices and browsers.

Online Marketplaces

Even if you already have a robust eCommerce site or app, you should still consider offering your products on online marketplaces. By 2025, global online marketplace sales are projected to reach $8.8 trillion at a 20% CAGR.

On top of that, most marketplaces provide various products, free shipping, and returns. For some consumers, they are more convenient than shopping at multiple online stores.

If your brand is new, sell at your area’s top marketplaces and take advantage of its high traffic. But if your brand is more established, use these marketplaces to sway customers to your site. For example, offer discount codes they can use when purchasing via your website.

Click and Collect

Click and collect combines online and brick-and-mortar shopping experiences. This service enables the buy online, pick-up in store (BOPIS) solution and curbside pickups. Consumers can check out online and collect their purchases at the store or pickup station.

This model offers the convenience of online shopping, quick in-store visits, and zero shipping charges. Unsurprisingly, many retailers are implementing this service, including Walmart, Target, and IKEA.

Click and collect value is projected to surpass $154 billion by 2025.

Research Online, Purchase Offline

As the pandemic slowly subsides in many parts of the globe, people are keen to shop in physical stores again. As of June 2021, 70% of US consumers are no longer concerned about shopping in-store. As a result, there’s a 44% increase in in-person store visits.

This situation fosters the research online, purchase offline (ROPO) customer behavior.

Apart from zero shipping fees, ROPO lets customers ensure a product’s compatibility. After all, 56% of shoppers want to see, touch, and feel the products before buying.

Bonobos, a men’s clothing and accessories store, achieved ROPO success with guideshops.

A Bonobos guideshop which combines in-store shopping experiences with online shopping.

Shoppers can try on different sizes to find out which one fits them best. Then, they can place an order from the Bonobos site. The guideshops also act as a customer success center where clients can ask questions and return items.

For your own eCommerce business, research instances when your audience would prefer visiting a brick-and-mortar store. If the sentiment is strong, address these needs and see whether it’s worth pursuing on a larger scale.

Remember to offer a consistent customer experience when balancing online and offline channels. This effort pays off well – the order rate is 494% higher for companies employing omnichannel campaigns.

3. Artificial Intelligence Adoption

Artificial intelligence (AI) is a technology that mimics human intelligence. It can learn and adapt to consumer behavior, producing more accurate and valuable results. By adopting AI technologies, businesses can offer their customers a richer buying experience.

The future of AI in the eCommerce landscape is promising. By 2027, the global AI market is projected to reach $267 billion – contributing $15.7 trillion to the global economy by 2030. Furthermore, more than 90% of leading brands and companies invest in AI on an ongoing basis.

Thankfully, many aspects of eCommerce can use AI technology. The top areas where businesses implement AI are personalization (70%) and site search (54%).


Personalization is a growing trend that’s progressing steadily. At a CAGR of 23.5%, the global personalization software market is expected to surge over $2 billion by 2027. It exhibits a significant jump from the estimated $764 million in 2021.

Personalization lets users receive product suggestions and targeted email campaigns based on prior activities. A quality personalized experience helps a business attract and retain customers without additional marketing strategies. Hence, reducing customer acquisition costs.

More than 60% of consumers are more likely to become returning buyers if a company provides a personalized shopping experience. They expect businesses to be proactive and suggest what products they might need next. Moreover, product recommendations account for up to 31% of eCommerce store revenues.

Learning customer preferences also makes them feel appreciated and taken care of. Hence, it’s a good practice to apply personalization in each phase of the marketing funnel. For example, during the TOFU stage, marketers can adjust personalization based on page engagement.

Combining AI and machine learning, Starbucks is one of the eCommerce businesses that do personalization successfully. At Starbucks, custom drinks have always been popular. As of 2022’s third quarter, 60% of Starbucks’s cold beverage orders are customized.

The Size Options and Customizations panel for Starbucks' Apple Crisp Oatmilk Frappuccino Blended Beverage

The coffee shop and roastery use the data drawn from this customer behavior to offer hyper-personalized beverage suggestions.

Starbucks tracks customer data on the mobile app to generate real-time, unique, and attractive offers. It considers customer preferences, customer activity, past purchases, and user location before sending over 400,000 personalized messages through in-app push notifications.

AI-powered site search uses machine learning and NLP to determine the intent behind a search query and offer the most relevant results. The advancement of AI allows visual search, letting shoppers conduct searches using images instead of entering keywords.

Visual search is forecasted to grow at a CAGR of 17.5%, anticipating over $32 million in market value by 2028.

Furthermore, research shows that 62% of millennials and Gen Z want to use visual search. However, only about 8% of eCommerce brands offer this functionality. This is an untapped opportunity your business can utilize.

One of the most popular online retailers, ASOS, employs visual search through its Style Match feature.

With Style Match, customers can upload a photo of an item they want to purchase online. Then, they will receive a list of products most similar to the uploaded image. This feature helps customers who aren’t sure what keywords to use when searching for an item.

Since the feature is only available on ASOS’s mobile app, AI implementation also optimizes mobile users’ experiences.

Business owners can join this trend by using high-quality product photos. This will amplify your store’s discoverability on platforms with a visual search feature, like Google and Pinterest.

The homepage of Google Lens, a visual search engine.

4. Augmented and Virtual Reality

Augmented reality (AR) integrates the real, physical world with computer-generated visuals, sound, or other stimuli. Meanwhile, virtual reality (VR) is a simulated experience that puts the user in a seemingly real computer-generated environment using a special VR headset.

Numerous eCommerce brands are adopting AR and VR technologies to offer a more immersive shopping experience.

Consumers positively react to these technologies. According to a survey, 71% would shop more if a business used AR. Moreover, companies that utilize VR successfully increased their conversion rates by 17%.

Currently, eCommerce VR and AR are still in their early days. In 2021, only 1% of online retailers used AR. Hence, adopting AR and VR during their infancy can get an eCommerce business ahead of the technological curve.

IKEA is one of the companies paving the way for augmented reality.

The IKEA Place mobile app uses Apple’s ARKit platform to let customers view digitally-reproduced 3D product images in their homes. Using only their mobile device, users can examine whether a furniture piece fits nicely in a room.

The IKEA Place app page

Besides adding an augmented reality feature to your eCommerce business’ mobile app, you can develop a virtual reality experience that lets customers interact with products immersively.

5. Conversion Rate Optimization

One of the essential tasks when running an eCommerce website is to convert your traffic into purchasing customers. Applying conversion rate optimization (CRO) encourages site visitors to buy your products or sign up for your newsletter.

Important! Conversions aren’t just online sales and signups. They may also include customers adding products to their wishlist or cart.

The future of CRO is customer-centric. More marketers will focus on discovering what attracts visitors and what prevents them from taking action, guaranteeing the best user experience possible.

Optimizing the eCommerce site’s performance is a great starting point. Business owners should strategize their eCommerce developments and optimize every customer touchpoint. Here are several actions to consider:

  • Take advantage of landing pages websites with more than 30 landing pages yield seven times more leads compared to those with less than 10. Remember to create a straightforward copy to minimize unnecessary distractions.
  • Craft effective call-to-action (CTA) buttons – use contrasting colors, write encouraging copy, and create a sense of urgency when making CTAs.
  • Optimize your site for mobile users – mobile commerce is rising, so it’s crucial to make your eCommerce site mobile-friendly. This helps people navigate eCommerce stores while on the go.
  • Conduct website usability testing – marketers can measure a CRO strategy’s performance by A/B testing or assessing two versions of a webpage or CTA. Statistics reveal that 60% of companies are already implementing A/B testing, and 34% plan to utilize the strategy.

A study shows the average return on investments in using CRO tools is more than 223%. Hence, integrating one into your eCommerce site is a smart move.

To process quantitative data, use Google Analytics or Mixpanel.

Mixpanel's dashboard where marketers can analyze quantitative data

On the other hand, Hotjar and Glassbox are great CRO tools for qualitative data analysis.

6. Customer Support as a Priority

Customer support has been and will always be essential in every business. Issues with products or services can turn away existing customers and potential buyers. Ultimately, the company is responsible for offering quality assistance.

Many eCommerce sites don’t have brick-and-mortar stores with in-person assistance. That’s why knowing how to provide online support is vital.

According to 81% of customers, a positive support experience encourages repeat purchases. Furthermore, reply time is an essential factor when interacting with customer service. 60% of customers agree that 10 minutes or less is the benchmark for immediate response time.

Consumer demand for instant interaction is why live chat has become the preferred customer support method. 41% of consumers choose live chat over other channels, such as phone and email, because it offers immediate help with minimal effort.

For businesses, live chat is cheaper than phone support. Unlike phone support, one live chat agent can help multiple customers simultaneously. A customer support team that can assist more people quickens response time and enhances customer experience.

Despite the increasing demand for real-time customer service, many businesses now use chatbots to replace a support agent in the initial stages of communication.

Chatbots – driven by machine learning, artificial intelligence, and natural language processing (NLP) – can talk to users in a human-like manner. Chatbots can help answer basic inquiries and decide whether a customer needs more advanced help from a support agent.

If your brand caters to an international audience, provide multilingual chatbots to help you connect with global eCommerce audiences better. It removes the language barrier to your brand’s customer support efforts.

Expert Tip

Chatbots have improved customer satisfaction, and this trend will continue to grow. They are the primary choice for over 60% of all end customers.

Companies use chatbots to improve customer service, provide faster and more accurate responses, and collect data to enhance customer experience.

Above all, your consumers will receive personalized and prompt service, which all eCommerce businesses should strive for.


Adam G.

Founder of The Stock Dork

Chatbots as Personal Assistants

Chatbots can now connect with users more efficiently and take on more advanced tasks, like being personal assistants.

Personal assistant chatbots help streamline the customer journey from acquisition to retention.

For instance, a chatbot can alert shoppers with promotional offers, converting them into engaged prospects. It can also answer FAQs, pull up user reviews, and give recommendations to encourage a purchase.

With an average CAGR of 25.7%, the global chatbot market is forecasted to account for $3.99 billion by 2030. As the demand for immediate response continuously grows by 64% yearly, utilizing chatbots is an excellent step.

Uniqlo IQ is a great personal assistant chatbot. Apart from providing customer service, Uniqlo IQ helps users:

  • Search for products
  • Pick an ensemble based on the occasion
  • Choose an outfit based on different fashion styles
  • Select the best item that goes well with their recent purchase
Uniqlo IQ's homepage, translated to English, can help customers choose outfits based on occasions.

Adding chatbots to eCommerce stores is relatively easy. If you’re a WordPress user, Tidio, IBM Watson Assistant, and are some of the best AI-driven chatbot plugins.

7. Social Commerce

Social media is an effective sales channel, especially for making the most of mobile shopping.

79% of smartphone users have made a purchase using their mobile devices. Coincidentally, mobile is where people access social media platforms the most. In 2021, 122.3 million Facebook users accessed the platform exclusively from mobile phones.

Social commerce is trending because it lets online shoppers browse products, engage with brands, and place orders without leaving the social media app. It is also convenient for businesses to sell products directly to social media users.

Compared to building an eCommerce site or registering to a marketplace, selling from social media channels is more cost-effective. Hence, it can be an excellent choice for smaller eCommerce stores.

Already a multibillion-dollar industry, social media commerce sales are expected to triple by 2025, reaching $1.2 trillion.

Furthermore, global social network users surged over the four billion mark in 2021 and are projected to reach almost six billion in 2027.

eCommerce businesses should take advantage of this trend, especially when 75% of users use social media platforms to research products. Facebook is the most popular platform, with around 2.9 million users worldwide.

the rank of world's most-used social media platforms

Thanks to built-in eCommerce platforms like Facebook Shops and Pinterest’s shoppable ads, business owners can conveniently carry out this newer way of selling.

Furthermore, plan and execute campaigns on major social platforms like Twitter and TikTok to reach more prospective customers. A solid social media presence also helps maintain your customer relations.

Influencer Marketing

Influencer marketing is among the best ways to market social eCommerce stores. It helps drive organic traffic and attract new customers with lower costs. For every dollar spent, it generates a return of $6.50.

60% of marketers found that influencer-generated content drives more engagement and performs better than branded posts. On top of that, 80% of consumers have purchased products based on influencer recommendations.

Note that you don’t have to collaborate with macro-influencers right away.

In fact, micro-influencers – those who have 10,000 to 50,000 followers – are more effective these days. Followers are reportedly more engaged and willing to purchase based on recommendations by their favorite micro-influencers.

On top of everything, make sure to work with influencers who fit your niche and represent your brand values.

One of the leading online retailers, Net-A-Porter, does influencer marketing well.

Net-A-Porter's article where readers can directly shop the products that are featured in the article via embedded buy buttons

Net-A-Porter publishes articles featuring influencers, celebrities, and key industry people about fashion and lifestyle. Such articles tap into audiences’ unconscious emotions, allowing brands to promote their products without overselling them.

To encourage sales, Net-A-Porter provides Shop the Look links under photographs of the interviewed subjects.

Live Shopping

Business owners can also take advantage of social media channels’ live features.

Live online shopping is an interactive video streaming solution for eCommerce brands to discuss their products and answer audience questions in real time. It’s a great way to create an engaging, interactive experience.

On top of that, showing your product’s real-life size, shape, and material through unedited live videos builds customer trust. It’s similar to in-store visits where people can walk in by choice, without cookies or tracking involved.

Live eCommerce shopping sales are estimated to reach $55 billion by 2026 and will continue to grow steadily. As one of the most promising eCommerce trends, livestream shopping plays a crucial role in reshaping eCommerce in the future.

To join this eCommerce trend, investigate whether it fits your audience. Fashion is the most showcased product category in live commerce, followed by beauty products. In terms of demographics, millennials and Gen Z dominate the audience.

Test the waters with occasional livestreams focusing on a few products. Then, review the number of views and conversion rates. You’ll be able to measure your audience’s interest in live commerce and take action accordingly.

Promote the live shopping event on your social network accounts and include information about what someone can expect from the event. To increase engagement, create a sense of scarcity by offering livestream-exclusive discounts.

Voice search lets people multitask, helping them save time and avoid the hassle of typing a query into a search bar.

A survey by CouponFollow shows that around 47% of shoppers have used voice commands to make an online purchase, and 58% of them were satisfied with their voice shopping experiences.

Voice technology’s ability to capture shopping habits drove 61% of the respondents to use it to repurchase saved orders. This explains why the most frequently purchased items via voice shopping are daily necessities, like groceries (48%).

The voice search market value is estimated to grow at a CAGR of 23.7%, anticipating a jump from the estimated $11.21 billion in 2022 to $49.79 billion by 2029.

While the market is promising, voice shopping still has several drawbacks.

40% of shoppers find it challenging to browse products using voice shopping. Voice search results can be inaccurate, as well. Moreover, 31% of users expressed concern about their privacy, with 27% worrying about their financial data.

Many companies have gone the extra mile to convince customers that voice shopping is safe. However, it’s still a relatively new way to shop online. It may be a while until most people are comfortable with it.

To optimize your eCommerce store for voice search, aim for the top position on Google as it reads top-ranking content to voice searchers.

Furthermore, execute a proper keyword strategy. People tend to ask complete questions instead of phrases when using voice search.

For example, to find nearby online stores that sell masks, someone may say, “Ok, Google, where to buy masks near me?”. Meanwhile, they’re more likely to type “buy masks near me” when performing a web search.

9. Marketing Automation

Marketing automation, with the help of machine learning, enables businesses to automate routine marketing tasks, such as ads, outreach, and follow-up emails.

This technology doesn’t rely on generic messages. It gathers and analyzes customer data to create personalized messages for every step of the buyer’s journey. The result is improved customer engagement and increased conversion rates.

Marketing automation will grow at 12.8%, anticipating $9.5 billion by 2027. Due to its effectiveness in streamlining workflows, marketing automation saves a significant amount of time, namely more than six hours a week.

To stay on top of this emerging eCommerce trend, 40% of marketers plan to implement automation into their email marketing campaigns.

To prevent a high cart abandonment rate, the marketing automation algorithm can push automated abandoned cart emails to encourage customers to complete the checkout.

10 reasons why people abandon their carts during checkout

Since high shipping costs are a significant reason for abandoning carts, you can offer free shipping coupons as an incentive and promote them through emails.

Many tools are available to help integrate automation into an online store. If you use email marketing, opt for email automation tools like Mailchimp and Constant Contact. For WordPress users, marketing automation plugins like ActiveCampaign are helpful.

10. Subscription Models

Over the past few years, shoppers have become increasingly used to the convenience of shopping online. The subscription model is one of the most practical solutions to fulfill their recurring expenses.

Growing exponentially at a 68% CAGR, the subscription market is estimated to reach $478 billion by 2025. Another study shows customers anticipate a 27% increase in subscription use.

Various products come as subscriptions – from daily meal kits like HelloFresh to monthly clothing deliveries. As of October 2022, HelloFresh has attracted over seven million customers worldwide with its customizable plans.

The homepage of Hello Fresh, a meal kit subscription service

Showing sustainable growth, 70% of business leaders agree the subscription model plays a vital role in the future of eCommerce growth and expansion. That said, churn rate is one of the main challenges for this digital business model.

To reduce subscription churn, offer special perks such as free delivery, lower prices, and access to limited products. Maintaining good communication with your customers, like informing them about delayed deliveries, is also a great way to improve customer trust.

11. Sustainable Online Shopping

52% of consumers worldwide admitted that the pandemic has made them value sustainability issues more. A survey also shows nearly 80% of customers consider the sustainability of the product, retailer, or brand when making purchases.

As such, the environmental impacts of eCommerce are becoming a more significant concern.

A major field of interest is how orders are packaged and delivered. In 2020, shipping accounted for 11% of total CO2 emissions in the transportation sector worldwide, making it the third-largest pollution source.

65% of customers try to buy sustainably packaged products, and 29% regularly avoid plastic packaging. Furthermore, 52% of US and UK consumers demand that eCommerce brands create products with less packaging, with 31% of US consumers willing to pay extra for eco-friendly delivery.

These statistics show that consumers want a greener shopping experience than what businesses currently offer. To boost competitiveness in the future eCommerce landscape, savvy businesses will adapt to this large-scale shift in customer behavior.

A great example of a sustainable eCommerce business is the online grocery membership store, Thrive Market. It offers ethically-sourced products delivered to customers in carbon-neutral packaging. Moreover, its warehouses are zero-waste.

The website of Thrive Market, a sustainable eCommerce store

Hence, shifting towards more eco-friendly packaging options is among the most effective ways to introduce sustainability around a brand. Paper and cardboard are excellent recyclable materials. If you still need plastic, use biodegradable plastics or plant-based bioplastics instead.

12. Headless Commerce

Headless commerce is an eCommerce solution that decouples the front-end and the back-end of a website or application. Using application programming interfaces (APIs), headless commerce can deliver content to any front-end framework.

With this architecture solution, eCommerce shopping is not only limited to desktops, laptops, and mobile devices. Consumers can browse and purchase through Internet of Things (IoT) devices such as smart speakers and smart fitness devices.

As a result, headless commerce unifies all shopping experiences, increases flexibility, and opens up sales possibilities. It can also streamline omnichannel selling since headless businesses can quickly incorporate new eCommerce sales channels.

Due to its advantages, the adoption of headless eCommerce has increased in recent years. 64% of enterprises in 2021 use the headless approach – a dramatic 25% increase from 2019. Corporate giants like Amazon, Toyota, and McDonald’s are reaping the benefits.

The headless environment will soon become a new eCommerce trend. Hence, consider migrating to a headless content management system (CMS) such as and Strapi.

Alternatively, opt for a headless eCommerce platform like Shopify Plus and BigCommerce.

If you already use WordPress as your eCommerce platform, you can also use it as a headless CMS.

13. Flexible Payment Options

Don’t lose potential buyers just because your site doesn’t accept their preferred payment method. Marketers should consider offering popular and alternative payment options to get a head start in the future eCommerce trend.

Digital or mobile wallets accounted for 49% of global eCommerce transactions in 2021, becoming the most popular payment method worldwide. They are expected to facilitate about 53% of all eCommerce transactions by 2025.

Credit cards came second with a 21% market share, followed by debit cards (13%), bank transfers (7%), and the buy now, pay later (BNPL) solutions (3%).

digital and mobile wallet payments' projected growth between 2021 and 2025.

And although cryptocurrency isn’t expected to become a popular payment option anytime soon, more companies are starting to accept it.

We suggest providing these transaction methods for all online purchases:

  • Digital wallets (including mobile payments, like Apple Pay)
  • Credit cards
  • Debit cards
  • Bank transfers
  • Cryptocurrency

However, remember that certain payment methods’ popularity varies by region. For example, most people in South Korea favor credit cards compared to other payment options. Meanwhile, bank transfers are the most popular payment form in Thailand.

The difference between preferred payment methods in South Korea and Thailand

Buy Now, Pay Later (BNPL)

Providing an alternative payment scheme can add a competitive edge to your business. One of the most popular options is BNPL.

BNPL allows customers to pay for products in installments, often interest-free. This payment method is projected to account for $680 billion in transaction volume by 2025, and this uptick will continue to grow.

Since it’s accessible to many customers, BNPL is a great way to improve customer experience. The lower initial payment of BNPL makes customers more confident to make purchases. This increases sales and reduces the cart abandonment rate by 35%.

Klarna is among the largest, most successful BNPL providers. Experiencing rapid growth in 2021, Klarna’s gross merchandise value (GMV) for the US market increased by 334% compared to 2018.

BNPL is applicable for various products, from food to more expensive items like electronics.

To add this payment solution to your checkout page, use a payment gateway that supports installment payments. Apart from Klarna, other excellent BNPL providers include PayPal, Affirm, and Afterpay.

14. Fast and Free Delivery Options

Many customers expect their online purchases to arrive as soon as possible. In fact, only 15% of online shoppers are satisfied with eCommerce product delivery speeds.

As a result, more eCommerce stores are offering faster delivery times to fulfill consumer expectations. For example, Amazon achieved a faster supply chain by distributing its inventory warehouses globally.

In addition to speed, free or affordable shipping is another eCommerce trend business owners should look out for.

The Jungle Scout Consumer Trends report reveals that 72% of US online shoppers seek products with the lowest shipping prices. In other words, many are more influenced by shipping costs than the actual product prices.

Both shipping speed and price will continue to influence the future of eCommerce. If you can’t offer fast deliveries or advanced warehousing, discounted or free shipping is an incentive worth pursuing.

15. Zero-Party Data

A survey by Cisco found that 86% of consumers care about data privacy – they demand transparency and control over how businesses use their data. 47% of the respondents have switched companies due to poor data policies and practices.

Apple answered this concern by incorporating the App Tracking Transparency feature in 2021’s iOS 14.5. This feature lets users opt out of data tracking, causing many eCommerce brands that rely on Facebook advertising to experience a significant decrease in their ads’ effectiveness.

More importantly, Google Chrome will end its support for third-party cookies in 2023.

To survive future data policy changes, we recommend collecting zero-party data instead. This method refers to collecting data directly from relevant, consenting customers.

There are many ways to collect zero-party data. Some examples include quizzes, polls, and registration. However, avoid asking for too much information at once. This may overwhelm customers and stop them from sharing valuable insights.

It’s also important to follow the newest technical updates related to web development, especially when it impacts your site’s performance on search engines. For example, a recent Google algorithm update considers page experience, one of the core web vitals, as a ranking factor.


Following the latest eCommerce industry trends doesn’t mean copying someone else’s business strategies or implementing new eCommerce technology without sufficient planning.

Rather, it should be about keeping up with the times and evolving customer expectations. This lets you provide a richer shopping experience for your customers while maintaining a healthy business.

In this article, we have explored 15 of the biggest eCommerce trends to prepare for the future of the online retail industry. Here’s a recap:

  1. Use CRM to build a community around your brand – CRM helps you understand your potential customers’ needs and behavior to strengthen relationships and improve customer loyalty.
  2. Implement hybrid commerce to improve the cross-channel experience – combine multiple channels, including online and offline, to obtain a higher purchase rate.
  3. Leverage artificial intelligence – this technology can help eCommerce businesses provide a richer buying experience. Personalization and site search are two top areas where AI and machine learning play a huge role.
  4. Fully immerse audiences with augmented and virtual reality – AR and VR technologies help customers examine products closely and boost their confidence in buying.
  5. Focus on conversion rate optimization – get more value from your traffic by converting website visitors to new customers or newsletter subscribers.
  6. Prioritize customer support – excellent customer support positively influences purchasing decisions. It cultivates loyalty, promotes a positive brand image, and boosts eCommerce sales. Using chatbots for personal assistants is also a great way to provide support.
  7. Sell directly through social media – social media selling is convenient and cost-effective. Influencer marketing and live shopping are excellent eCommerce trends to implement alongside this strategy.
  8. Optimize for voice search – more people are using voice search to shop online. Optimize your eCommerce store for this search technology.
  9. Increase conversions and productivity with marketing automation – automate routine marketing efforts to convert leads to eCommerce sales, streamlining your workflow.
  10. Offer a subscription model – offer subscription packages to attract loyal customers, boosting retention rates and profitability.
  11. Prioritize sustainability efforts – nearly 80% of customers consider the sustainability of a product or brand before making a purchase. Identify your business’ environmental impacts and apply more sustainable solutions.
  12. More eCommerce businesses are going headless – decoupling the front-end and back-end of your eCommerce site offers more flexibility and the ability to reach customers on any device. Use a headless CMS or eCommerce platform to join this trend.
  13. Provide multiple payment options to simplify transactions – some customers prefer traditional payment methods like bank transfers. Others favor digital wallets, cryptocurrencies, or the Buy Now, Pay Later (BNPL) feature.
  14. Offer fast and free delivery options – shipping costs and speed impact customers’ purchasing decisions.
  15. Prepare for future data privacy policies with zero-party data – stay ahead of upcoming data privacy trends by applying the zero-party data strategy.

Some of these trends may only apply to specific business models. Hence, it’s crucial to understand the ins and outs of your business to make informed decisions and ensure success.

We hope this article has helped you keep up with future eCommerce trends and grow your online business. Feel free to ask questions and share your thoughts in the comments section.

The author

Nadia M.

Maya is a website development and digital marketing enthusiast, and she's keen to share her knowledge so people can thrive online. When she's not writing, you can find her watching sci-fi movies while eating ramen.

The Co-author

Linda D.

Linda is an SEO and website development enthusiast. With her passion for the written word and obsession with helping other people flourish, she aims to deliver engaging content pieces. When she's not writing, Linda likes to dress up, leave her clumsiness at home, and go to an art gallery.