20 best WooCommerce themes

The perfect WooCommerce theme can have a huge effect on your eCommerce store’s success. It can enhance the appearance of your website, improve its functionality, and create an enjoyable shopping experience for your customers.

To help you find your perfect option, we’ll explore the 20 best WooCommerce themes you can use in 2024, both free and premium.

We considered several factors when creating this list, including customization options, speed, responsiveness, and ease of use.

We also did extensive research and testing to ensure these themes provide excellent performance and user experience.

Top 20 WooCommerce themes

Let’s explore the best WooCommerce themes by looking at their key features, use cases, and advantages.

1. Astra

  • Rating: 4.9/5
  • Best for: beginners looking for the ease of use 

Astra is a WooCommerce theme known for its speed, lightweight design, and extensive customization options.

It ensures fast load times and improved SEO performance, offers numerous customization options, and integrates seamlessly with page builders like Elementor and Beaver Builder.

This WooCommerce theme also provides multiple eCommerce-friendly features to help you create a pleasant shopping experience for your store visitors.

Key features:

  • High speed and performance: This theme is extremely lightweight, with less than 50KB of resources on the front end.
  • Product grid layouts: Astra provides multiple grid layout options for product pages, helping you display your products in the most effective way.
  • Quick view: Lets you enable a quick preview of products without leaving the current page.
  • Dropdown cart: Allows users to view their cart contents without navigating to a separate page.
  • Premium features: Offers custom layouts for your shop, enhanced checkout, and various other WooCommerce add-ons like infinite scroll and product quick view.

Pricing: Freemium model. Premium plans start at $49/year.

2. Woostify

  • Rating: 4.9/5
  • Best for: small businesses and online retailers

Woostify is one of the most popular WooCommerce themes thanks to its speed, lightweight structure and modern design.

It’s a great option for small businesses because it enhances site performance and lets you tweak your website with ease using the Live Customizer. This way, you can build a fast, professional online shop without an army of developers and designers.

You’ll also access various eCommerce features, including cart layouts, hover styles for product cards, product swatches, and more.

Key features:

  • High speed and performance: Woostify is optimized to load quickly with minimal resources, boasting a total page size of just 26.6 KB.
  • Complete WooCommerce integration: Fully integrated with WooCommerce, it eliminates conflicts between the theme and the essential WordPress plugins.
  • Free and pro pre-built demos: Lets you choose a ready-to-go theme you can apply to your store and customize as you please.
  • Multi-step checkout: Simplifies the checkout process, reducing cart abandonment and improving conversions.
  • Premium Features: A header and footer builder, smart product filter, WooBuilder, mega menu, sticky header and add-to-cart button, pre-order functionality, and quick view for product details.


Freemium model. Premium plans start at $49/year.

3. Storefront

  • Rating: 4.5/5
  • Best for: users prioritizing the ease of use

Storefront is a free theme designed by WooCommerce core developers, ensuring deep integration with WooCommerce and its extensions.

It’s perfect for online businesses looking for reliable, customizable, and easy-to-use free themes for their eCommerce sites.

Developed specifically for eCommerce, Storefront helps you create an online shop that looks and feels like your brand. You’ll be able to customize the checkout workflow, create a mega menu, build attractive pricing tables, and more.

Key features:

  • Responsive design: This theme features a fully responsive layout and flexible grid system.
  • Customization: Offers multiple layouts and color options and supports customization through the WordPress customizer, custom plugins, or child themes.
  • Enhanced SEO performance: Storefront is designed with enhanced SEO practices in mind, helping your store rank higher on search engine results pages.
  • Available for free: You can use this to build the foundation for your eCommerce shop without any added costs. You can also scale over time – Storefront integrates with many extensions essential for optimizing your website.


Storefront is a free WooCommerce theme.

4. Botiga

  • Rating: 4.9/5
  • Best for: users prioritizing customization

Botiga is a WooCommerce theme designed for both the block editor and Elementor.

It features a modern, highly customizable and minimalistic design, making it ideal for online stores looking to build a strong brand.

Just like other top-performing themes, Botiga ensures optimal performance and user experience with clean code and mobile optimization.

Key features:

  • Fast performance: Botiga is lightweight, with a total page size of 44.3 KB and a page load time of 454 ms.
  • SEO: Like other themes on this list, Botiga helps improve your site’s technical SEO.
  • Customizable product displays: Allows for extensive customization with features such as multiple product card styles, gallery layouts, and checkout styles.
  • Live search and product filters: Lets you enhance user experience with instant search and easy-to-use product filters.
  • Pro features: Includes wishlist, multi-step checkout, variation swatches, sticky add-to-cart, product videos, and more.


Freemium model. Premium plans start at $69/year.

5. Neve

  • Rating: 4.5/5
  • Best for: creating high-performing eCommerce shops with ease

Neve is another multipurpose WooCommerce theme ideal for designing websites in the eCommerce space.

It’s fully AMP optimized (ensuring it loads quickly on mobile) and responsive, providing a smooth user experience on any device.

In addition, Neve’s minimalist design is extendable and features SEO-friendly code, facilitating top rankings in Google search results.

Key features:

  • Fast performance: Loads in less than 1 second with a total file size of 28KB.
  • SEO optimization: Clean, optimized source code for SEO.
  • WooCommerce ready: Provides deep integration with WooCommerce, perfect for creating a seamless eCommerce experience.
  • Header and footer builder: Offers drag-and-drop customization for headers and footers.
  • Pro features: Enhanced WooCommerce features, custom layouts, and Elementor Booster with premium widgets and animations.


Freemium model. Premium plans start at €69/year.

6. OceanWP

  • Rating: 4.9/5
  • Best for: online stores that require extensive customization and performance

OceanWP is a lightweight and highly extendable theme that works great as a WooCommerce storefront.

It stands out with its flexibility, performance, and extensive customization.

Paired with its features for search optimization and creating responsive pages, it’s a powerful tool for building functional, user-friendly eCommerce stores.

Key features:

  • Comprehensive WooCommerce integration: Offers unique WooCommerce features like advanced coupon and product badge management to increase conversions.
  • Mobile and tablet customization: Enables editing settings on different devices, ensuring your site looks great on any device.
  • Page builder compatibility: Seamlessly integrates with popular page builders like Elementor, Beaver Builder, and Brizy.
  • Extensible codebase: Developers can easily customize and extend the theme’s functionality.
  • Pro features: Includes a popup builder, custom post types, sticky headers, and premium site templates for improved functionality.


Freemium model. Premium plans start at $35/year.

7. Shopstar

  • Rating: 4.8/5
  • Best for: fashion websites and users seeking minimalist design and ease of use

Shopstar is an elegant, fully responsive free WooCommerce theme perfect for online stores, fashion websites, and blogs.

Its clean, minimalist design lets your products and visuals shine, especially on websites in the fashion niche.

This theme also works well with powerful WordPress plugins like SiteOrigin’s Page Builder and WPForms. All this makes it a great choice for setting up your eCommerce store.

Key features:

  • WooCommerce ready: Lets you start selling products online quickly with easy WooCommerce plugin integration.
  • Responsive design: Ensures a flawless browsing experience on all devices.
  • Easy customization: Allows you to use SiteOrigin’s Page Builder and other plugins for easy site customization.
  • SEO-friendly: This theme is also optimized for search engines to help you rank higher.
  • Custom widgets: Includes exclusive widgets for added functionality.


Shopstar is a free WooCommerce theme.

8. Blossom Shop

  • Rating: 4.5/5
  • Best for: fashion and lifestyle eCommerce websites

Blossom Shop is a clean, fast, and feature-rich free WooCommerce theme for your online store. It’s a good choice for various types of eCommerce, including fashion, cosmetics, furniture, lifestyle, gadgets, books, home appliances, and clothes.

This WooCommerce WordPress theme is designed to highlight products and provide a high-quality user experience.

Blossom Shop is highly customizable, allowing you to change the look and feel of your website with color and typography features.

Key features:

  • Live customizer: Lets you preview changes in real-time without saving, making customization easy and fast.
  • Schema integration: Boosts your website’s search engine ranking by adding schema integration.
  • Social media integration: Supports major social media platforms and lets you show your Instagram profile.
  • Premium features: Pre-made layouts, advanced customization, lazy loading images for SEO, multilingual support, sticky header, and e-commerce specific pages.


Freemium model. Premium plans start at $59/year.

9. Customify

  • Rating: 4.7/5
  • Best for: users focused on customization

Customify is a fast, lightweight, and highly flexible multipurpose WooCommerce theme built with usability in mind.

The Site Library offers dozens of layouts you can download with one click and adapt to your needs. True to its name, this theme lets you build on these templates and customize every detail to match your brand.

Key features:

  • Powerful header and footer builder: Customify includes a powerful header and footer builder that allows users to create custom layouts.
  • Made for page builders: The theme is fully compatible with all major page builders like Elementor and Divi, making it easy to edit your website’s design.
  • Highly customizable: Customify offers a variety of customization options. For example, users can make visual changes using the native WordPress customizer, offering unlimited typography settings, unique page headers, and responsive edit modes. 
  • Fast performance: Being lightweight and optimized, Customify ensures that websites load quickly and rank easily. 
  • Premium features: Sticky header, transparent header, mega menu, Portfolio, custom fonts, infinity scroll, a WooCommerce Booster, and more.


Freemium model. Premium plans start at $59/year.

10. eStore

  • Rating: 4.6/5
  • Best for: quickly setting up a functional eCommerce store

eStore is a clean, beautiful, and fully customizable eCommerce theme. It packs many premium features and WooCommerce templates, making your online store professional and well-organized.

eStore is fully compatible with WooCommerce and YITH WooCommerce Wishlist plugins. Like many other tools on this list, it has a free version and a more advanced premium theme.

Key features:

  • Enhanced performance: eStore is optimized for speed, ensuring your website loads quickly and performs well across all major browsers. 
  • Easy customization: The theme provides multiple color options, advanced typography, and custom widgets.
  • One-click demo import: eStore provides over five ready-to-use starter sites, allowing you to replicate any of their demos with a single click. 
  • Premium features: extra header and footer options, more blog layouts and WooCommerce features, additional front page customization, and other advanced customization options. 


Freemium model. Premium plans start at $59/year.

11. Flash

  • Rating: 4.9/5
  • Best for: beginners looking for effective pre-built WooCommerce templates

Flash is one of the best multipurpose WordPress themes that works great for setting up online stores.

It provides multiple ready-to-use starter sites that can be imported in seconds and offers various layout options for WooCommerce pages.

Additionally, Flash features multiple blog layouts, WooCommerce support, multiple header styles, and various customization tools.

Key features:

  • Easy customization: Flash offers extensive customization options with primary and multiple color choices, advanced typography, and multiple widget areas.
  • One-click demo import: With over 15 ready-to-use starter sites, Flash enables users to replicate any of the demo sites on their own.
  • WooCommerce compatibility: Flash is fully compatible with WooCommerce, providing layout options for WooCommerce pages and a cart icon in the menu area. 
  • Performance optimization: Flash is optimized for speed and SEO, ensuring your site loads quickly and ranks well in search engine results. 
  • Premium features: More header and footer options, extra blog layouts, advanced WooCommerce features, 100+ customizer options, etc.


Freemium model. Premium plans start at $59/year.

12. Mesmerize

  • Rating: 4.8/5
  • Best for: any eCommerce website looking for advanced customization

Mesmerize is an adaptable multipurpose WordPress theme you can use to create a functional eCommerce site.

It includes a drag-and-drop functionality, a pre-designed home page, five header designs, and over 30 ready-to-use content sections that are easily customizable.

Other customization options, such as video backgrounds, slideshow backgrounds, header content types, and gradient overlays, make this theme perfect for highly visual websites.

Key features:

  • Customizable layouts: Mesmerize provides extensive customization features that let you combine design elements like backgrounds, overlays, graphic separators, header layouts, and more.
  • Drag-and-drop page builder: Lets you combine over 100 pre-designed content blocks and leverage live content editing with its WordPress Customizer. 
  • Multiple header and hero section options: Includes numerous design options for headers and hero sections, including background choices like simple color, gradient, image, video, and slideshow.
  • WooCommerce integration: Mesmerize is fully compatible with WooCommerce, including pre-designed pages for product lists, product details, cart, checkout, and user accounts.
  • Premium features: Advanced color customization, 600+ Google fonts, Multiple page templates, Google Maps integration, pricing tables, and more.


Freemium. Premium plans start at €79/year.

13. Hestia

  • Rating: 4.8/5
  • Best for: all kinds of eCommerce businesses and beginners

Hestia is a stylish and modern WooCommerce theme tailored for eCommerce shops of all kinds, from small businesses to corporate websites.

It features a versatile one-page design, a clean and elegant look, and streamlined customization.

This theme provides several starter sites you can use to build your shop faster. Then, add changes directly from the Customizer tool—no coding needed.

Key features:

  • Sleek design: Hestia uses contemporary design principles to provide an engaging and user-friendly experience.
  • Easy customization: Customize your site in real-time using the WordPress customizer. Lets you adjust colors, layouts, and design elements to match your brand without any coding.
  • Seamless WooCommerce integration: Hestia offers pre-designed templates for product listings, cart, and checkout pages.
  • Responsive and SEO-friendly: It ensures your website looks great on all devices and loads fast.
  • Premium features: Enhanced blog settings, additional frontpage sections, custom layout builder, slider and video header, extra WooCommerce features, and more.


Freemium. Premium plans start at €69/year.

14. Idyllic

  • Rating: 4.8/5
  • Best for: eCommerce shops of all kinds 

Idyllic is an ultra-responsive, multipurpose WooCommerce theme that caters to various business needs, including eCommerce websites.

It’s one of the best WordPress themes for both beginners needing a streamlined experience and pros looking for advanced customization.

Key features:

  • Customizable layouts: Idyllic offers various customization options through the WordPress Customizer. You can adjust colors, layouts, and design elements to match your brand guidelines.
  • One-click demo import: Set up your site by importing demo content with just one click.
  • Multiple layout options: Choose from various layout options to customize the appearance of each post and page.
  • Support for popular WordPress plugins: This WordPress theme is compatible with plugins like Breadcrumb NavXT, WP-PageNavi, Contact Form 7, Jetpack, Polylang, bbPress, and many more. It’s also fully compatible with translation plugins.
  • Premium features: Advanced color options, multiple footer layouts, sidebar layout options, extra WooCommerce features, and more.


Freemium. Premium plans start at $59/year.

15. Divi

  • Rating: 4.8 on Capterra
  • Best for: Experienced users looking to build powerful websites

Divi is one of the most popular premium WooCommerce WordPress themes that provides a powerful platform for building and managing eCommerce sites.

It enables complete customization without any coding and provides a robust visual builder, which gives you full control over every aspect of your site. You can design it exactly the way you want – from product pages to checkout and cart pages.

Divi also offers advanced features for marketing and A/B testing, helping you improve performance and boost your revenue.

Key features:

  • Pre-made layouts: Access hundreds of professionally designed layouts to create a beautiful online store.
  • WooCommerce enhancer: Customize every WooCommerce element using Divi’s visual builder with various design settings.
  • Product page control: Take full control over your WooCommerce product pages. Divi lets you customize your products, move things around, and adjust their styles.
  • Cart & checkout customization: Completely customize your WooCommerce cart and checkout pages. 
  • Split Testing & Analytics: Divi’s visual builder comes with a built-in split testing system. You can test different content and figure out which version converts the best using detailed analytics. 


Divi plans start at $89/year.

16. Artemis

  • Rating: 4.7/5
  • Best for: eCommerce businesses looking for an elegant and stylish theme

Artemis is a stylish and highly customizable WordPress theme tailored for WooCommerce.

It’s one of the best premium themes for building a visually attractive online store thanks to its outstanding design and eCommerce-friendly features.

Artemis works especially well for businesses in fashion, home decor, cosmetics, and other related sectors.

Key features:

  • Built for Elementor: Lets you edit your website with a drag-and-drop interface using 18+ additional creative and eCommerce oriented Elementor widgets.
  • Premium plugins included: Comes bundled with Slider Revolution and WPBakery Page Builder.
  • Single click demo install: Allows you to import complete demo websites with a single click, providing a quick start to your project.
  • Advanced eCommerce features: Includes live search, custom menu styles, dynamic sidebars, and custom eCommerce widgets.
  • Stylish checkout and product layouts: Offers clean and elegant checkout pages and flexible product page layouts.


Premium plans start at $59/year.

17. Crona

  • Rating: 4.94/5
  • Best for: online furniture stores, interior design businesses, and home decor retailers

Crona is a beautiful WooCommerce theme created specifically for furniture and decoration stores. It offers modern design and specialized features perfect for showcasing furniture products in various settings like living rooms and offices.

Crona includes 21+ demos and starter templates to help you build a fully responsive eCommerce furniture store, display product categories, and create a great online experience for your customers.

Key features:

  • Mobile version: Ensures your website looks perfect on mobile devices, offering a professional and app-like experience.
  • 360° product viewer: Lets you showcase your products from every angle, increasing purchase confidence.
  • Powerful Ajax Retail filters: Crona allows you to add advanced product filtering options so that your customers can narrow down their search using various attributes like size, color, and category.
  • Integration with various plugins: Lets you integrate with WooCommerce, Gutenberg, WPBakery Page Builder, Slider Revolution, Dokan Multivendor Marketplace, and more.
  • One-click demo importer: Quickly set up your website by importing demo layouts with a single click.


Premium plans start at $59/year.

18. Hongo

  • Rating: 4.9
  • Best for: eCommerce stores looking for a versatile WooCommerce theme

Hongo is a premium WooCommerce theme that helps users build visually appealing and highly functional eCommerce websites. It’s perfect for businesses that want a versatile and customizable online store.

Hongo ensures fast performance and provides various features tailored to eCommerce needs. You can use its templates to create websites and leverage its specialized features to make your store more interactive and user-friendly.

Key features:

  • Elegant product page styles: Hongo offers over 7 product page styles for presenting your products.
  • Powerful filter systems: The theme includes advanced filter options for category, price, and product attributes.
  • Drag and drop page builder: Hongo features a professional drag-and-drop page builder that caters to both beginners and experts. 
  • Convenient mega menu: Its section builder lets you create content-rich mega menus.
  • Creative content pages: Includes over 125 creative content pages that are easily customizable.


Premium plans start at $59/year.

19. Goya

  • Rating: 4.6/5
  • Best for: businesses looking for a minimalist WooCommerce theme

Goya is one of the top WooCommerce themes that stands out with its minimalist design and eCommerce features.

It features a clean, modern style perfect for contemporary stores prioritizing the website’s visual appearance.

With Goya, you can build and customize pages for every occasion, including checkout pages, mega menus, blog pages, and others.

Key features:

  • Modern design: Goya features a sleek aesthetic that is both attractive and functional.
  • Responsive and mobile-ready: The theme ensures your store looks great on all devices, from desktops to smartphones.
  • AJAX WooCommerce features: Includes AJAX add-to-cart, infinite page loading, and powerful filters for an enhanced shopping experience.
  • Easy customization: Lets you use WP Bakery’s drag-and-drop page builder and Goya’s powerful customization options.
  • Premium plugins included: Goya comes bundled with Slider Revolution and other premium plugins for added eCommerce functionality.


Premium plans start at $29/year.

20. TheGem

  • Rating: 4.8/5
  • Best for: eCommerce businesses seeking flexibility and customization

TheGem is a feature-rich WooCommerce theme that offers dozens of design elements, styles, and tools for eCommerce websites.

It provides everything you might need to build a high-performing store, from demo pages and Search engine optimization to fast performance and modern design.

What’s special about this theme is that it takes customization to the next level.

For example, you can create dynamic content with data from various sources, use the extended grid for creating listings and try 250+ combinable style settings.

Key features:

  • Multi-purpose design concepts: Over 40 unique multi-purpose design concepts and 150 demo pages.
  • WooCommerce integration: Lets you create a WooCommerce store ready to go with customizable product pages, cart, and checkout.
  • Flexible customization: Eight navigation settings in over 20 styles, flexible page layouts, and powerful theme options.
  • Built-in creative tools: More than 200 styles for over 50 content elements, enhanced portfolio & gallery management, and animations.
  • Broad compatibility: Optimized for compatibility with plugins like WPBakery Page Builder, Revolution Slider, LayerSlider, Contact Form 7, and MailChimp.


Premium plans start at $39/year.

What features to look for in WooCommerce themes?

When choosing a WooCommerce theme for your online store, focus on features that provide functionality, security, and a positive shopping experience. Consider these key aspects:

  • Security: Should be a top priority for any WooCommerce site. Choose a theme that is frequently updated to protect your store against vulnerabilities. Additionally, look for themes with clean, well-documented code to minimize risks of security breaches.
  • Compatibility with WooCommerce: Make sure your WordPress theme integrates with WooCommerce for all features to work smoothly. It should also support popular WooCommerce plugins to extend your store’s functionality. 
  • Built-in eCommerce features: Look for effective product showcase options, such as product galleries, quick view, and zoom-in to enhance the shopping experience. Additionally, choose WooCommerce themes that support multiple payment gateways and built-in eCommerce features like custom layouts.
  • Responsiveness: A responsive theme ensures your online store works well on all devices, improving user experience and SEO. 
  • Customization and flexibility: WooCommerce themes with integrated drag-and-drop builders, such as WPBakery Page Builder, let you customize layouts without coding. An intuitive theme options panel also makes it easy to change settings and personalize your store’s visual appearance. 
  • SEO-friendliness: The best themes have built-in schema markup to help search engines understand your content. Well-structured code also improves your site’s loading speed.
  • Affordability: Choose a theme based on your current needs. For example, you can go for the free theme if you’re looking for basic features to get started. However, it’s a good idea to check premium options if you need advanced customization, premium support, and other special features.


Selecting the right WooCommerce theme will help you build a secure, functional, and visually appealing online store.

These top WooCommerce themes offer a combination of responsive design, extensive customization options, and built-in eCommerce features to boost user experience.

Here’s a quick rundown of the top premium and free WooCommerce themes to try in 2024:

  • Astra Theme: Offers speed, lightweight design, and compatibility with popular page builders.
  • Woostify: Perfect for small businesses and online retailers due to its high speed, SEO implementation, and full WooCommerce integration.
  • Divi Theme: Great for users looking for a versatile, drag-and-drop builder with sophisticated customization and design options.
  • Storefront Theme: A solid free WooCommerce theme that provides seamless integration with WooCommerce and its essential features.
  • Goya: Stands out with its minimalist design and powerful features, ideal for businesses looking to build a contemporary online store.
  • Crona: This is the best WooCommerce theme for furniture stores, popular thanks to its modern design and specialized features perfect for showcasing furniture products.

We hope this ultimate guide helped you find the perfect WooCommerce theme for your needs.

Best WooCommerce themes FAQ

Below, we address the most common questions about choosing a WooCommerce theme for your eCommerce website.

What is the difference between WooCommerce and WordPress theme?

WooCommerce is a plugin that adds eCommerce functionality to your WordPress website, helping you create an online store. WordPress themes, on the other hand, control the design and layout of your website. Use WooCommerce templates with WordPress themes to create a fully functioning and great looking eCommerce website.

Do I need a WordPress theme to use in WooCommerce?

Yes, you need a WordPress theme to use WooCommerce. The theme determines your site’s design, while the WooCommerce plugin adds eCommerce functionality. Many free WooCommerce themes are available online, offering specialized features and customization options to create your eCommerce website with ease.

Can I use any WordPress theme to build a WooCommerce store?

While you can use any WordPress theme for a WooCommerce store, it’s best to choose a WooCommerce-compatible theme. These themes offer built-in features and design elements tailored for online stores, providing a better user experience. 

The author

Margarita Loktionova

Margarita is a Barcelona-based marketer with over eight years of experience across various tech industries. She also teaches content marketing and SEO at business schools and blogs about digital marketing.