NYSE: PINSPinterest Inc Statistics & Facts
Key Pinterest facts
- Founded
- 2009
- Headquarters
- San Francisco, California
- Founders
- Ben Silbermann, Paul Sciarra, Evan Sharp
- IPO Date
- 2019-04-18
Pinterest User Stats
Pinterest Users by Age
What are the demographics of Pinterest?
38.9% of Pinterest users are women aged between 25 and 34 years. [2]
Date: Jan 26, 2023
Pinterest User Penetration by Age Group
Find out which age group Pinterest is most popular among in the U.S.
38% of Americans aged between 50 and 64 years use Pinterest. [3]
Date: Apr 7, 2021
Pinterest Usage Statistics
Pinterest Traffic by Country
Which country uses Pinterest the most?
41.44% of traffic to Pinterest comes from the US. [4]
Last Accessed: Feb 18, 2023
Pinterest Traffic Sources
Where does traffic to Pinterest come from?
Source:SimilarWeb
Direct
73.66%
Search (paid & organic)
23.68%
Referrals
1.12%
Social
0.88%
Mail
0.62%
Display ads
0.02%
1.12% of traffic to pinterest.com comes from referrals. [4]
Last Accessed: Feb 18, 2023
Pinterest Revenue & Expense Statistics
Pinterest Revenue by Region
Pinterest statistics breaking down the company's annual revenue by location.
Pinterest Expenses by Type
Pinterest stats breaking down the company's total annual costs and expenses by type.
Source:Pinterest
Cost of revenue
$678.60M
Research and development
$948.98M
Sales and marketing
$933.13M
General and administrative
$343.54M
Pinterest Major Acquisitions
Pinterest acquired search engine Jelly in 2017. The startup was founded by Twitter co-founder Biz Stone. [8]
Date: Mar 8, 2017
Pinterest acquired Instapaper, a service that, among other things, allowed users to save content for later, in 2016. [9]
Date: Aug 23, 2016
Pinterest acquired Math Camp, the team behind location-based social app Highlight, in 2016. [10]
Date: Jul 14, 2016
Pinterest acqui-hired the team behind mobile shopping app Tote in 2016. [11]
Date: Jun 23, 2006
Pinterest acquired smart keyboard app company Fleksy in 2016. [12]
Date: Jun 15, 2016
Pinterest acquired mobile advertising startup URX in 2016. [13]
Date: May 3, 2016
Pinterest acquired design app Curator & Co. in 2016. [14]
Date: Apr 21, 2016
Pinterest acquired Pext, an app that matched text messages to photos and turned them into memes, in 2015. [15]
Date: Dec 8, 2015
Pinterest acquired shopping app The Hunt in 2016. [16]
Date: Dec 8, 2015
Pinterest acquired marketing startup Kosei in 2015. [17]
Date: Jan 21, 2015
Pinterest acquired online collaboration platform Icebergs in 2014. [18]
Date: Jul 30, 2014
Pinterest acquired image recognition startup VisualGraph in 2014. [19]
Date: Jan 6, 2014
Pinterest acquired coding challenge platform Hackermeter for its talent and shut it down in 2013. [20]
Date: Oct 11, 2013
Pinterest acquired local recommendations app Livestar in 2013. [21]
Date: Mar 20, 2013
Pinterest acquired recipe-sharing site Punchfork in 2013. [22]
Date: Jan 3, 2013
Pinterest Employee Statistics
Pinterest Miscellaneous Stats & Facts
Over 240 billion pins have been saved on Pinterest. [24]
Last Accessed: Feb 18, 2021
85% of Pinterest users use the mobile app. [24]
Last Accessed: Feb 18, 2021
77% of weekly average users (WAUs) on Pinterest have discovered a new brand or product on the platform. [25]
Date: Jan 3, 2019
98% of Pinterest users have tried new things they discovered through Pinterest. [25]
Date: Jan 3, 2019
83% of weekly average users (WAUs) on Pinterest have made a purchase decision based on something they saw on the platform. [25]
Date: Jan 3, 2019
Microsoft reportedly attempted to acquire Pinterest for what would have been an estimated $51 billion. [26]
Date: Feb 11, 2021
More than 4 billion Pinterest boards in total had been created at the end of 2018. [27]
Date: Mar 22, 2019
Sources
1.
Pinterest Q4 2022 Report
https://investor.pinterestinc.com/press-releases/press-releases-details/2023/Pinterest-Announces-Fourth-Quarter-and-Full-Year-2022-Results/default.aspxDate: Oct 6, 2023
2.
3.
Pew Research Center
https://www.pewresearch.org/internet/2021/04/07/social-media-use-in-2021/Date: Apr 7, 2021
4.
5.
Meta Q4 2022 Report
https://investor.fb.com/investor-news/press-release-details/2023/Meta-Reports-Fourth-Quarter-and-Full-Year-2022-Results/default.aspxDate: Feb 1, 2023
6.
7.
Pinterest 2022 Annual Report
https://d18rn0p25nwr6d.cloudfront.net/CIK-0001506293/54d139a9-71d2-481e-98c4-85f9e643ab8e.pdfDate: Feb 6, 2023
8.
The Wall Street Journal
https://www.wsj.com/articles/pinterest-acquires-twitter-co-founders-startup-jelly-1489018749Date: Mar 8, 2017
9.
Yahoo
https://uk.news.yahoo.com/pin-later-pinterest-acquires-instapaper-170934806.htmlDate: Aug 23, 2016
10.
TechCrunch
https://techcrunch.com/2016/07/14/pinterest-acquires-the-team-behind-highlight-and-shorts/Date: Jul 14, 2016
11.
Yahoo
https://ca.finance.yahoo.com/news/pinterest-acquires-shopping-app-tote-052647094.htmlDate: Jun 23, 2006
12.
Yahoo
https://finance.yahoo.com/news/pinterest-snags-team-behind-fleksy-204648054.htmlDate: Jun 15, 2016
13.
The Wall Street Journal
https://www.wsj.com/articles/pinterest-acquires-mobile-ad-startup-urx-1462298027Date: May 3, 2016
14.
15.
16.
USA TODAY
https://www.usatoday.com/story/tech/nation-now/2015/12/08/pinterest-acquires-the-hunt-pext/76958190/Date: Dec 8, 2015
17.
18.
TechCrunch
https://techcrunch.com/2014/07/30/pinterest-acquires-icebergs-the-pinterest-for-creatives/Date: Jul 30, 2014
19.
20.
TechCrunch
https://techcrunch.com/2013/10/11/pinterest-acquires-hackermeter-right-out-of-the-gate-will-shut-it-down/Date: Oct 11, 2013
21.
22.
23.
Pinterest
https://newsroom.pinterest.com/en/post/pinterest-2021-inclusion-diversity-reportDate: Apr 19, 2022
24.
25.
Pinterest
https://business.pinterest.com/sub/business/insights/PinterestSeasonalInsights-2019.pdfDate: Jan 3, 2019
26.
The Verge
https://www.theverge.com/2021/2/11/22277845/microsoft-pinterest-acquisition-azure-cloud-services-rumorsDate: Feb 11, 2021
27.
Pinterest Form S-1
https://www.sec.gov/Archives/edgar/data/1506293/000119312519083544/d674330ds1.htmDate: Mar 22, 2019
Company
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