Tracking how your website is performing is an important task for every webmaster. Luckily, Google Analytics is a great tool for the task. Integrating it with your website usually requires you to edit theme files. However, if you use WordPress you can use one of many Google Analytics WordPress Plugins.
In this article, we’ll show 8 best Google Analytics WordPress plugins to gather useful data about your website’s visitors.
What Is Google Analytics?
Google Analytics is a free analytical tool provided by Google which users can use to understand how their visitors come and interact with their website.
With such useful information, you can view how your site performs and track how effective your marketing strategy is. The goal is to make data-driven decisions to improve your webpage based on collected insights.
You’ll have valid input to determine what kind of upgrade you should make, whether it’s on the content, advertisement, or a design component.
To understand how Google Analytics work, you need to know that it classifies the data into three categories, namely Acquisition, Behavior, and Conversion.
Acquisition will tell you how your visitors get into your website. On the overview, you can see that there are several tabs that indicate the source of your traffic:
- Direct link
- Social Media
- Organic search
Behavior informs you about readers’ activities on your webpage. This includes their average time on a page, bounce rate, as well as page views. You will also see a graph that shows how people get from one page to another.
Lastly, Conversion will give you a clear idea about how your visitors convert on your site. There are four categories on the overview, consisting of goals, ecommerce, multi-channel funnel, and attribution.
Based on the data shown in conversion, you basically inspect the success rate of your marketing strategy and how your product performs on your site.
Best 8 Google Analytics Plugins
There are many ways to integrate Google Analytics in WordPress, for example using Google Tag Manager or adding code manually. However, the process is not necessarily the easiest one.
Therefore, it’s advisable to use one of these plugins for the simple installation. And as you’ll see later on, they also have their own unique ability that default tag manager doesn’t.
Let’s get right into it.
MonsterInsights is a popular Google Analytics WordPress plugin that has been used by many big companies in the world, like Microsoft, Yelp, and Bloomberg. Ease of use is what brings the tool so many users.
First, the setup process is very easy. To put the tracking code, you only need to log in with your Google account or you can just paste your Google Analytics ID.
Once configured, it allows you to track affiliate, internal, and outbound links that take place on your website. You will know what content attracts most visitors so that you can optimize it more.
Even better, all the usual Google Analytics functionalities are displayed with very detailed information attached to them.
Furthermore, there is also a powerful feature that can tell you how your visitors interact with your form.
For such a powerful plugin, you have to pay $99.50 (1 site), $199.50 (5 sites), or $399.50 (25 sites) per year. This includes a 14-day 100% money back guarantee if you are not satisfied with MonsterInsights.
This free Google Analytics WordPress plugin will provide an analytics dashboard that you can access everywhere, including per post and per page.
This plugin can tell you how many visitors access your downloads, contact information, and affiliate links. There is even an indicator to show how far a person scrolled through your website.
Having said that, you still have the options to exclude certain data so you can give your visitors more privacy, including permission for Do Not Track command and anonymous IP address.
Moreover, If you’re an owner of a multiuser site, you can set the dashboard to be only accessed by specific persons based on their roles.
One of the Analytify’s top features is the WooCommerce and Easy Digital Downloads integration. It will be helpful if you are a business owner or content creator who wants to track both conventional and digital sales.
You can access all the real-time statistics and marketing campaigns on your website within the dashboard.
In addition to that, the plugin will also give you a detailed answer about how readers visit your website. It includes what browsers and OS they use and which social media they come from.
If you want to share the data with your readers, Analytify gives you options to display it on the front end and turn it into a widget. It is easily customizable with CSS, too.
The cost of this plugin starts from $49/year for personal use and up to $499 for developers. There is a free plugin if you can afford to exclude the real-time and campaign statistics, as well as the shortcodes for widgets.
With this plugin, not only do you get number-related data but also descriptive reports about what the statistics mean for your website.
And if you own an ecommerce site or display ads, you can track how much money you have received from the transactions and click-throughs.
But Google Analytics WD’s best feature is the ability to set goals and manage them in your Google Analytics.
Should there be any page that underperforms, the plugin will notify you straight away.
By paying from $30/month, you will enjoy a comprehensive goals management with your Google Analytics as well as 6 months of premium customer support.
If you happen to be one of WooCommerce’s loyal users, then this Google Analytics WordPress plugin is the perfect match for you.
Besides getting to see how each product performs in sales, you will be able to understand how your customers behave. Their shopping and check-out habits are all visible and will indicate what kind of marketing improvements you have to make.
What’s more, it allows you to see how many refunds have happened in a certain period of time. And if you enable guest check-out mode on your WooCommerce plugin, there is also an option to include it on your overall statistics.
This plugin has one job, and that is to put GA tracking on your WordPress site. You will not see any statistics or diagrams on your WordPress because they are already available on the Google Analytics page.
Therefore, it is designed for those who don’t want to get distracted by more settings on their dashboard.
The first thing you need to do is to choose what kind of tracking system you want to use (Universal, Global, or Legacy). Other than that, there are also options to enable/disable advertisements, admin-level users, and IP tracking.
At least, that’s what the free version does. If you buy the pro plugin (starting from $15 permanently), there are additional settings and benefits:
- Includes visitor opt-out box
- Disable tracking of all logged-in users
- Supports custom code
- Live preview of all tracking codes
- Priority support
WP Google Analytics Event is a free and lightweight plugin that will give you unlimited options to track specific activities on your site.
Therefore, if you only want to know a certain point of interest on your site, you need to learn to use this plugin.
While it requires you to have a little knowledge about coding, the developer provides you with learning materials so that you can expand the features based on your need.
For example, you want to be notified only when someone clicks a button or reach a specific length on your page. That means you need to set the event category and event action to do that, like the picture below:
Google Analytics + simplifies the process of tracking a multi-site network. You don’t have to install the plugin one by one on each website. Instead, You just need to put a universal tracking code on every domain you own, including subdomains and mapped domains.
Then you can choose to see either monthly, quarterly, or yearly results quickly. The statistics may be overwhelming at first, but luckily you can temporarily exclude some of the websites to have a better view.
Also, you can still track how individual page and post perform through Google Analytics + button next to the post title.
Another fantastic thing is, you have the freedom to set your analytics to be accessible for your paying users. It’s great to know that the developers thought of making us more money, too.
If you’re interested in installing this plugin, you can enjoy the first month for free and pay $49/month. Of course, it comes with unlimited websites!
Google Analytics will help you gather useful information about your visitors, so you can have a data-driven decision to improve your website. You’ll learn how they got into your website, what they are doing there, and how many conversions you make out of them.
Now with the help of Google Analytics plugin, you can directly access all the details on your WordPress Dashboard.
Here’s our collection of 8 best Google Analytics WordPress plugins:
- MonsterInsights — A powerful and widely used plugin that offers the most complete Google Analytics integration
- Google Analytics Dashboard for WP — The best free Google Analytics plugin
- Analytify — A great tool to track both conventional and digital sales on your website
- Google Analytics WD — Providing seamless integration between Google Analytics and goals management
- Enhanced Ecommerce Google Analytics Plugin for WooCommerce — The perfect tracking tool for your online business
- GA Google Analytics — A lightweight and distraction-free Google Analytics WordPress plugin
- WP Google Analytics Event — Suitable for tracking specific activities on your website
- Google Analytics + — Excellent Google Analytics option for your multi-site network
We hope this article can help you find your perfect Google Analytics WordPress plugin to grow your website into perfection!