Oct 11, 2021
Top Trending Digital Marketing Jobs in 2021
As the marketing landscape is becoming increasingly digital, people feel more inclined to establish an online presence for their businesses through the creation of websites, social media accounts, or advertisements, all to reach even more potential customers.
Thus, digital marketing – the practice of using digital technologies to promote one’s products and services – becomes necessary to run a business.
As a result, digital marketing jobs are rising in popularity. However, those interested in digital marketing jobs might not know where to start.
We will discuss 11 of the most popular digital marketing jobs today, detailing their requirements, average annual earnings, and task descriptions.
To help you prepare for a digital marketing career, we will also list some tips, tricks, and resources to use and some basic digital marketing concepts to learn about.
Finally, we will list five popular job recruitment websites to find a digital marketing job. Let’s dive right in.
11 Most Popular Digital Marketing Jobs
There are many jobs available in the digital marketing industry, each with its requirements and areas of expertise.
This section will go through a list of 11 of the most popular jobs in digital marketing as selected by our experts.
For each digital marketing job, we will discuss its requirements, task descriptions, and average yearly earnings according to Glassdoor.
1. Social Media Coordinator
- Requirements: Bachelor’s degree and/or experience in Marketing or related fields, great writing and communication skills, thorough understanding of social media tools and platforms, basic understanding of SEO, proficiency in graphic design applications
- Average earnings: $43,006/year
A social media coordinator or manager is in charge of managing the company’s social media accounts and developing a robust social media presence for the company. Coordinators plan out an editorial calendar and produce content for different social platforms.
Working together with marketing and sales departments, the coordinator promotes the company’s products and services through various social channels following the organization’s marketing strategy.
Social media coordinators are also responsible for researching marketing and social media trends, ensuring the company stays relevant and on-trend. They look out for key trends or opportunities on social media for marketing the brand better.
In addition, a social media coordinator is in charge of encouraging engagement by responding to followers’ comments and posts. The coordinator monitors and reports on content efficacy and arranges social campaigns or collaborations with influencers.
To sum up, a coordinator develops the brand’s overall reach and people’s trust in the brand through social media – all for driving more traffic to the online store or website and increasing sales.
2. Graphic Designer
- Requirements: Formal education on and/or experience in graphic design or related fields, strong sense of visual design and color composition, proficiency in graphic design applications, comprehensive graphic design portfolio
- Average earnings: $49,361/year
Graphic designers create and combine graphical and textual elements for various content produced by a company or brand.
These include flyers, posters, social media posts, banners, logos, emails, physical product packaging, and pictures used in selling digital products.
A graphic designer must maintain a unified and consistent brand image while providing variety through all the graphics created.
They must also make sure all graphics follow the company’s design templates and guidelines, including fonts and colors. This is important, as people usually associate specific color schemes and typography with certain brands.
As with designers in general, graphic designers must have a strong sense of layout and color composition to produce visually attractive and high-quality graphics.
Communication is also of paramount importance, as the designer has to understand the client’s or company’s creative vision.
3. UI/UX Designer
- Requirements: Formal education on and/or experience in UI/UX design or related fields, proficiency in graphic design applications, proficiency in web development applications and languages, understanding of user research and testing methodologies, comprehensive UI/UX design portfolio
- Average earnings: $93,653/year
As the name implies, a UI/UX designer’s responsibilities consist of user interface (UI) and user experience (UX) design tasks.
User experience designers create and improve users’ interaction with a digital or physical product or service.
They focus on making the experience of using a product or service as easy, effective, and pleasant as possible.
The products or services are diverse and encompass many different industries. They may design websites, cars, vending machines, mobile phones, and more.
Some of their responsibilities may include conducting research on user behavior and demographics, analyzing competitors, generating user flow wireframes, creating product prototypes, and testing products on users.
Meanwhile, user interface design is closely related to user experience design. Often, it is even considered as its subcategory.
Whereas user experience design may concern physical or digital products, user interface design is only related to digital products. Specifically, it deals with the means through which users control or interact with the products. Think of the user interface of a mobile application or a website.
User interface designers’ work includes typography, imagery, icons, buttons, colors, and responsive design. The designers aim to produce not only an intuitive and interactive interface but also a visually attractive one.
A user interface designer may also be responsible for conducting competitor design research to find app or website design inspiration, analyzing users, creating user interface prototypes, testing user interface, and adapting visual design to various screen sizes.
In the end, both UI and UX designers work using a human-first approach, putting the user’s needs first.
4. SEO Specialist
- Requirements: Bachelor’s degree and/or experience in Marketing, IT, or related fields, deep understanding of SEO and marketing analytics best practices, platforms, and tools
- Average earnings: $46,848/year
A search engine optimization (SEO) specialist researches, analyzes, and implements the best SEO practices for the company’s websites. SEO is a crucial aspect of digital marketing, helping to maximize brand visibility and customer reach.
SEO specialists focus on developing ideal strategies for on-page, off-page, and technical optimization. They must also be familiar with many SEO strategies and tricks compatible with various content management systems.
Other SEO specialists’ tasks include conversion rate optimization, link building, website traffic monitoring, as well as tracking industry trends and search engine results page rankings.
They also often work closely with the web development and content teams to develop SEO-friendly site design, architecture, and content. For example, search engines prefer websites with responsive design and content containing relevant keywords and header tags.
In short, SEO specialists help optimize the company website’s design and content so search engines can crawl, interpret, and index them effectively.
Doing so will result in the company’s website and web pages ranking higher on search engine results pages, allowing more people to see and click on them.
5. Data Analyst
- Requirements: Bachelor’s degree in Statistics, Marketing, or related fields, deep understanding of data mining, warehousing, and visualization, proficiency in advanced Microsoft Excel, programming languages, SQL databases, and database querying languages
- Average earnings: $68,447/year
A data analyst’s job is to collect, clean, process, and analyze data to solve problems and answer questions.
The analyst translates raw marketing analytics into easy-to-understand data visualization dashboards, which will then be transformed into executable actions for the company’s decision-makers.
Data analysts use computer programs and statistical tools to perform their tasks, such as gathering and cleaning data, maintaining databases, highlighting trends, patterns, and correlations in data sets, creating reports, and visualizing data.
They perform market research, identify key trends and patterns, interpret the data, and communicate findings to the marketing team to develop new and improved marketing strategies.
For example, data analysts can create a pie chart to explain the demographics of the brand’s customers. To gather customer data, they may use analytical tools such as Google Analytics.
By analyzing key trends and visualizing data, data analysts show what works and what does not, helping the company adjust and improve strategic planning for better marketing results.
6. Web Developer
- Requirements: Experience and proficiency in the required programming languages and applications, deep understanding of code libraries and database systems, comprehensive web development portfolio
- Average earnings: $69,660/year
Web developers design and build websites via coding. Although having formal education in Computer Science or related fields is great, experience in programming and web development is more important, especially since anyone can learn coding online for free.
There are three main types of web developers: front-end, back-end, and full-stack.
Front-end web developers are in charge of client-side web development, creating the user-facing part of websites. These developers are more focused on user experience, creating elements site visitors interact with, such as navigation menus and contact forms.
Back-end web developers focus on server-side web development and are responsible for building the technology powering the front-end. They aid the communication between the website’s server, application, and database by coding components such as web services and APIs.
Full-stack developers are web developers who are capable of performing both front-end and back-end web development.
Although similar, front-end and back-end development often require different skill sets. The skill sets needed for one web developer position to another may also vary depending on the company.
In addition, full-time web developers are often also in charge of website maintenance. This includes maintaining site speed and security as well as researching and testing any site elements before implementing them on the live website.
Learn the basics of coding languages by reading our tutorials
7. Email Marketing Specialist
- Requirements: Bachelor’s degree in and/or experience in Marketing or related fields, solid grasp of email marketing and A/B testing best practices, skills in copywriting, proficiency in email automation software and analytical tools
- Average earnings: $64,913/year
An email marketing specialist markets the company or brand by deploying emails to customers who have signed up for the company’s newsletter. The emails contain digital marketing campaigns notifying the customers of offers, promotions, and updates from the company.
In email marketing, the digital marketing specialist uses email automation software to send out email blasts or newsletters to increase brand awareness and nurture leads. This process is similar to the basic email marketing services offered by the WordPress newsletter plugins.
Besides sending emails, they are also often responsible for crafting the content of the email marketing campaign. They write the ad copy, work closely with graphic designers to create a visually pleasing campaign, and proofread content before sending it.
In addition, they perform market research to understand customers’ needs better and monitor the performance of various email campaigns. Taking note of the effectiveness of each campaign, the specialists use this data to craft better future campaigns.
Other marketing tasks they may also perform include compiling, storing, and purging email lists, following up on emails, and even interacting directly with customers via email.
8. Product Marketing Specialist
- Requirements: Bachelor’s degree in Marketing or related fields, product management and marketing experience, skills in writing, proofreading and product storytelling, familiarity with competitive analysis, user research, and product data analytics
- Average earnings: $69,964/year
A product marketing specialist is in charge of marketing one specific product or a category of products.
Product marketing specialists focus on conducting market research and competitive analysis to develop effective go-to-market strategies, such as cross-selling, upselling, and market penetration.
They use research data containing variables such as pricing, distribution, and customer segmentation to create better campaigns for new product launches. The specialists also track industry trends to ensure products and marketing materials stay relevant.
Together with product management and PR teams, they craft appropriate narratives and alter the product roadmap with product management and PR teams. They brainstorm on the most effective way to communicate the product’s best qualities to its target audience.
Besides marketing new products, product marketing specialists are often tasked with creating campaigns for existing products to ensure customers continue using the products.
They also collaborate with other marketing departments to maintain a consistent brand voice in different marketing campaigns, such as product launch and promotional events, paid online advertisements, and product promotions and offers sent to the customers via email.
9. Paid Marketing Specialist
- Requirements: Bachelor’s degree and/or experience in Marketing or related fields, familiarity with search engine marketing and social media advertising programs, skills in budget management, good knowledge of Google Analytics, proficiency in Microsoft Excel
- Average earnings: $70,739/year
Paid marketing specialists create, manage, and optimize a company or brand’s paid digital marketing campaigns.
These specialists utilize numerous paid online marketing channels in their line of work.
They display advertisements on search engine results pages. These paid ads usually fall under the category of pay-per-click ads, meaning the company only has to pay whenever someone clicks on the displayed ad.
In addition, they pay for display ads through programs such as Google Ads to show advertisements on the spaces surrounding the main content on various websites working with programs such as Google AdSense.
Some companies also want their paid marketing specialists to use the affiliate marketing method, a partnership system in which chosen individuals or organizations receive commission fees to promote the company’s products or services.
Specialists also focus on tracking the paid marketing campaign budget and performance analytics by monitoring factors such as return on investment, traffic, total reach, and clicking and conversion rates.
To stay ahead of the game, they also monitor and stay abreast of industry trends and fellow competitors in the market.
The marketing data collected from all the tracking and analysis is then reported to relevant stakeholders and used to decide on content planning, marketing strategy, and overall campaign optimization.
10. Content Writer
- Requirements: Bachelor’s degree in Marketing, Communications, or related fields, experience in copywriting or digital content writing, solid grasp of SEO best practices, strong writing skills, basic CMS knowledge
- Average earnings: $47,561/year
A content writer creates content to increase brand or company awareness. This content comes in various forms, such as blog posts, articles, social media posts, and marketing copy displayed on the company’s website – all to attract potential customers.
Content writers research topics related to the industry and create content based on such data. After writing drafts, they work closely with editors in their content team to proofread and polish content. Together, they fix any spelling and grammatical errors and increase readability.
Besides ensuring the text is typo-free, a content writer should also follow the content team’s guidelines that dictate the voice, tone, style, and language.
Another critical aspect of digital content writing is SEO. Writers have to understand basic SEO techniques and implement them into their writing. Examples include keyword research, the proper use of headings, link building, title tags, and meta descriptions.
Companies typically also want media content to go with the text to attract people’s attention and prevent dull content. To fulfill this aspect, writers collaborate with graphic designers to provide the media content accompanying their writing.
Last but not least, content writers in charge of creating blog posts or articles should also be familiar with popular content management systems (CMS), as these are the means through which website content is typically published.
11. Digital Marketing Manager
- Average earnings: $121,676/year
Compared to the previous jobs we have discussed, a digital marketing manager is a jack-of-all-trades.
Depending on the company size, the marketing manager may be in charge of carrying out digital marketing tasks or overseeing the work of a digital marketing team.
The manager must be familiar with various digital marketing aspects, such as SEO, paid or unpaid campaigns, newsletters, blog posts, marketing copy, affiliate marketing, marketing performance data tracking and analysis, and online presence.
Smaller companies may expect a digital marketing manager to tackle all digital marketing responsibilities on a smaller and less thorough scale. The marketing manager may handle the planning, creation, and publishing of various marketing materials across different platforms.
Larger companies with many specialized divisions may require the marketing manager to monitor the progress of the digital marketing teams, ensuring all divisions work together seamlessly and effectively according to previously agreed-upon budget and timelines.
In short, regardless of the scale, digital marketing managers should understand and monitor all of the marketing tasks handled by most of the jobs we have discussed, from the responsibilities of a social media manager to the tasks of a digital content writer.
Are Digital Marketing Jobs in Demand?
As the digital landscape is ever-evolving, digital marketing jobs are among the most profitable jobs. Today, most businesses exist both physically and digitally, having at the very least a website or a social media account for an online lead generation.
Jobs in digital marketing were already growing even before the pandemic, but the COVID-19 pandemic has affected both the job market and consumer behavior significantly.
From the consumer side, due to the pandemic, many people had no other choice but to start shopping online.
As for the job market, many entrepreneurs have had to turn to digital solutions to keep their businesses afloat. This has also increased the demand for digital marketing jobs from home.
For example, there has been a 63% increase in the demand for marketing jobs on LinkedIn during the first six months of 2021. The same study also reports a 177% increase in the demand for remote marketing positions and suggests remote work culture is likely to stay post-pandemic.
Thus, it’s likely that the demand for digital marketing jobs will continue to grow.
Who Can Apply for Digital Marketing Jobs?
While some digital marketing jobs require formal education and some degree of expertise, there are plenty of entry-level marketing jobs.
In this day and age, there are many online courses and resources to learn various skills, including skills needed for digital marketing jobs such as coding or social media marketing.
These jobs have become even more accessible since remote working culture is taking over the world. With remote working positions, people can become digital marketers regardless of their geographical locations.
Therefore, don’t worry if you don’t have a university degree. There are still many ways to get a job in the field of digital marketing, such as the tips and tricks provided in the following list:
- Sign up for digital marketing courses and boot camps. Obtain valuable digital marketing knowledge straight from the experts. Marketing courses and boot camps will usually also give you certificates upon completion.
- Create your website. Treat the site as a place to test out various marketing initiatives and techniques you learned. Invest some of your money into the website so you’ll be more motivated to improve the website performance.
- Take advantage of free digital marketing tools. Learn how to use various free digital marketing tools such as Google Analytics, Google Search Console, Hootsuite, MailChimp, and Canva.
- Find a digital marketing internship. By working as a digital marketing intern, you’ll obtain hands-on marketing experience and knowledge. Plus, you’ll expand your network in the industry.
- Try freelance work. Freelancing is an excellent way to gather even more work and marketing experience. Sign up on freelance websites for digital marketing jobs that meet your skills and interests.
We also recommend freelancers create professional portfolio websites to showcase their work. A good portfolio website increases credibility and will help you stand out from the competition.
In addition, we recommend the following free and premium learning resources for aspiring digital marketers:
- Udemy. An online course provider offering over 150,000 video courses, including courses on retargeting, Google Analytics, and copywriting.
- Skillshare. An online learning community with thousands of courses, such as introduction to SEO and personal branding.
- Coursera. An online course provider partnering with over 200 universities and companies to offer a wide range of content. Examples include a digital marketing course offered by the University of Illinois and a course on SEO provided by UC Davis.
- Google Digital Garage. Google’s nonprofit program offering various online courses and webinars on digital and business skills, including courses on the fundamentals of digital marketing and how to promote a business with online advertising.
- Youtube. A video-sharing and social media platform offering numerous free videos from creators worldwide. There are comprehensive videos on digital marketing lasting up to several hours, and some are even created by the leading companies in the industry.
To become a well-rounded digital marketer, you need to have a strong understanding of the basics of digital marketing. After learning the fundamentals, choose one or a few aspects to specialize in.
If you are still struggling to identify areas of digital marketing to focus on, here is a brief list of some basic digital marketing aspects most digital marketers need to understand:
- Search engine optimization. Learn how to optimize websites and web pages so they rank higher on search engine results pages. Important SEO aspects include website load time, meta descriptions, link building, and keyword research.
- Email marketing. This is the practice of sending newsletters containing sales offers to customers using email automation, blasting, and personalization techniques.
- Social media marketing. Market a company or brand using different social media platforms such as Facebook, Twitter, and Instagram and their tools.
- Paid marketing. Understand how different methods of paid advertising work, including display ads, paid social, and paid search marketing.
- Data analytics. Gather data to monitor your marketing performance, analyze what works and what doesn’t, translate data into graphics and visuals, and eventually turn the data into actions to improve campaigns and inform strategic planning.
Where to Find Digital Marketing Jobs?
With so many websites for finding the right job to kickstart one’s digital marketing career, it may be challenging to decide where to begin searching.
Knowing this, our experts have dedicated the following section to provide a helpful list of five of the best websites for job seekers worldwide.
Indeed is an employment website for job seekers to post their CVs, compare salaries, read company reviews, and apply for jobs in various industries and levels. It also offers jobs of any employment type, from freelancing to full-time positions.
It is one of the largest employment websites worldwide, attracting over 250 million unique site visitors each month and covering over 60 countries worldwide.
There is no need to create an account to search for job listings on Indeed. Simply access the website and fill in the two required fields of What and Where.
The What field is filled with keywords related to the job title or company, while the Where field – with the job location. Once finished, click on the Find jobs button.
In addition, job searching on the website is made even easier by the comprehensive filters it provides.
The website allows you to filter job listings based on the date posted, estimation of salary, job type, skills required, job location, company name, experience level needed, and whether the job is remote or not. Users can also sort the search results based on date or relevance.
One of the biggest freelancing websites in the industry, Upwork connects freelancers worldwide with people wanting to hire independent talent in various fields, from development and IT to sales and marketing.
People can look up jobs on the website without signing up. All jobs fall under two main categories of payment types: Hourly and Fixed-price. Most job listings display the weekly hours of work needed, the duration of employment, and the required experience level.
In addition, each job listing has helpful tags to help job seekers identify needed skills or tools. For example, some of the tags on a job listing for an HTML email developer are PHP Developer, HTML, SendGrid, and Email Design.
To apply for a job on Upwork, job seekers need Upwork Connects, a form of currency Upwork uses to control the number of job proposals a person can send. The number of Connects required to apply for jobs may vary from one job to another, depending on the job size.
Users with Freelancer Basic accounts get 10 free Connects per month. Meanwhile, users who have upgraded to the premium Freelancer Plus account at $14.99/month get 70 Connects per month.
Besides signing up for the premium account, people can also purchase Connects in bundles of 10, 20, 40, 60, and 80. Connects cost $0.15 each.
Other ways to receive free Connects include registering for an account for the first time and completing the Upwork Readiness Test, scoring a job interview, earning an Upwork Skill Certification, and getting an Upwork Talent Badge.
Much like Upwork, Fiverr helps entrepreneurs find freelancers offering a wide range of digital services, such as digital marketing, writing, translation, graphic design, data processing, and programming services.
Business owners don’t need to sign up to browse freelancers on the site. They just need to enter the kind of service needed into the search bar and click the Search button. Another option is to hover over the items on the navigation bar.
After selecting the kind of service needed, a page filled with all the freelancer profiles offering the service in question will appear, the profiles arranged in a grid pattern.
On this page, there are more helpful features to help business owners find the freelancer they need. There are clickable subcategories of services at the top of the page to help further specify the service needed and narrow down the pool of potential freelancers.
There are also handy filters to filter the search results according to Service Options, Seller Details, Budget, and Delivery Time.
In addition, there are toggles to switch depending on whether or not the business owner wants to find Pro services, Subscription services, and Online sellers. People can also sort search results by Best Selling, Recommended, or Newest Arrivals.
To become a freelancer on Fiverr, click Become a Seller on the navigation menu on the homepage. To proceed, create an account on Fiverr.
Afterward, Fiverr will walk you through setting up your seller profile and Gig – a term used to refer to the service one offers as a freelancer. This includes providing personal and professional information, social media accounts, email address, and phone number.
Each freelancer typically offers three kinds of packages: Basic, Standard, and Premium. The benefits offered might differ from one freelancer to another.
For those looking to work for startups, AngelList may be the platform to consider. AngelList is a site connecting startups, angel investors, and people who want to work at startups.
The job-seeking section of the AngelList website is called AngelList Talent, and it lists over 130,000 tech and startup jobs people can apply for. To browse jobs on AngelList, create an account.
After creating a profile, answering personal questions about the kind of work culture expected, and uploading a CV, you can access the list of jobs featured on the site.
There is a comprehensive filter to help narrow down search results, featuring components such as Location, Compensation, Areas of Interest, Job Details, Keywords, Company Details, Remote Culture, and Immigration + Network.
Search results can also be sorted by Recommended, Newest, or Last Active.
Browsing through the list of job vacancies, job seekers can immediately view information such as the name of the company and a description of it, number of current employees, name of job position, company’s location, salary and equity offered, and the possibility of remote work.
In addition, AngelList Talent also offers a unique Assessments feature to help job seekers stand out when looking for a job. Users can take quizzes to assess their own capabilities in certain fields. The top performers of the quizzes will then be featured to employers.
A website for design portfolio promotion and social networking for graphic designers worldwide, Dribbble also provides job recruiting services for people looking to hire designers and designers looking to find work.
Job seekers can find two types of job listings on the website: Job Board and Freelance Projects. Job Board lists job positions posted by companies, mostly full-time positions. Freelance Projects lists more informal, contract-based freelance positions.
There is no need to sign up to search for job vacancies on Dribbble. The provided filters make the search easy, allowing people to find jobs based on keywords, specialties, and budget.
For jobs listed on the Job Board page, simply click on the job listing to get more information.
You will be redirected to a page containing its details, where you can apply for the job immediately by clicking on the Apply for this position button. It will then lead you to the hiring section of the company’s official website.
For projects on the Freelance Projects list, there is a Message project owner button instead of a button to apply for the project. However, those wanting to message the project owner will have to upgrade to Dribbble Pro Business first.
Similarly, the client details are also hidden, only visible by people with a Dribbble Pro Business account.
The Dribble Pro Business account is available at $20/month when billed monthly or at $15/month when billed annually.
Jobs in digital marketing are rising in popularity as digital marketing becomes an integral part of running a business.
This article has discussed 11 popular digital marketing jobs suitable for people with varying interests and skills.
For people passionate about design, aesthetics, and user experience, we recommend pursuing a career as a Graphic Designer, UI/UX Designer, or Web Developer.
If you like working with numbers, try occupying Data Analyst or Paid Marketing Specialist positions.
For those whose expertise lies in copywriting and content creation, we recommend working as a Content Writer, Email Marketing Specialist, SEO Specialist, or Social Media Coordinator.
Last but not least, people skilled in project management and interested in jobs with diverse responsibilities should go for a Product Marketing Specialist or Digital Marketing Manager job.
In addition to naming the 11 types of digital marketing jobs, we have also discussed the popularity of digital marketing today.
The ongoing process of moving towards a more digital world and the increasingly popular flexible and remote work culture means digital marketing careers are likely to stay, at least in the foreseeable future.
There are plenty of ways to prepare yourself for a digital marketing career even without a university degree, such as the following:
- Sign up for digital marketing courses and boot camps
- Create your own website
- Take advantage of free digital marketing tools
- Find a digital marketing internship
- Try freelance work
Using these resources, people can learn the basic aspects of digital marketing, such as search engine optimization, email marketing, social media marketing, paid marketing, and data analytics.
We hope this article has successfully helped provide an insight into what a digital marketing career may look like and how to begin one. Good luck.
Don’t hesitate to leave a comment if you have any further questions.