25 Best WordPress SEO Plugins and Tools to Improve Search Rankings (2023)

25 Best WordPress SEO Plugins and Tools to Improve Search Rankings (2023)

Search engine optimization (SEO) is an essential process to drive higher organic traffic. WordPress SEO plugins help implement optimization strategies using various tools and features. With the right plugin, you can increase site rankings on search engine results pages (SERP).

This tutorial will share the best SEO plugins for WordPress. We will explain their key features, cost, and any downsides to consider. Besides WordPress SEO plugins, this article will share a list of the top ten external tools to strengthen your optimization strategies.

What to Look For in a WordPress SEO Plugin?

SEO WordPress plugins add tools and functionalities to your website. WordPress has multiple SEO plugins to improve your site’s performance and drive more traffic.

Here are some features to consider when looking for the most suitable WordPress SEO plugin for your needs:

  • Key fundamentals – some WordPress SEO plugins have better tools for specific goals than their competitors. Make sure to read what the chosen plugin offers thoroughly.
  • Ease of use – evaluate your knowledge and capabilities to ensure that the plugin is not too difficult to understand.
  • Cost choose a plugin that suits your budget. Going for the most expensive option is not always practical since you might not use all of the features a plugin offers.

Top 15 WordPress SEO Plugins

We did in-depth research to list the best SEO plugins for WordPress. This list will share what makes each plugin unique, including its rating, notable features, and pricing.

Important! Avoid installing multiple plugins that offer similar functionality. This can cause conflicts and slow down your WordPress website.

1. All in One SEO (AIOSEO)

AIOSEO homepage


  • Downloads: 3,000,000+
  • Rating: 4.6/5
  • Best for: business websites and online stores
  • Price: freemium, paid plans starting at $49.50/year

All in One SEO (AIOSEO) is one of the best SEO plugins for small to medium-sized websites, especially for businesses. Its beginner-friendly interface and dashboard make AIOSEO suitable for users with minimal SEO knowledge.

AIOSEO dashboard

After installing this WordPress plugin, follow its six simple steps to optimize your website immediately. AIOSEO integrates smoothly with webmaster tools and WooCommerce to optimize product pages and other content.

The free version is excellent for personal or small business websites. However, the pricing plans offer more advanced features:

  • Basic$49.50/year for one website
  • Plus$99.50/year for up to three websites
  • Pro $199.50/year for up to 10 websites
  • Elite$299.50/year for up to 100 websites

Key Features

  • Social media integration – controls how your content and thumbnails look on Facebook, Twitter, LinkedIn, and other social media platforms.
  • Sitemap – automatically generates and updates RSS, HTML, and XML sitemaps to notify search engines of any changes.
  • On-page analysis provides an actionable optimization checklist for every page and post.


  • Additional account required you must create an AIOSEO account to utilize its features.


2. Yoast SEO

Yoast SEO homepage

Yoast SEO Stats:

  • Downloads: 5,000,000+
  • Rating: 4.8/5
  • Best for: personal and business websites
  • Price: freemium, paid plan costs $99/year

Yoast SEO is one of the most popular plugins for personal and professional websites. This SEO plugin focuses on on-page and off-page optimization with a beginner-friendly interface. Utilize Yoast SEO on WordPress using its SEO workouts feature.

Yoast SEO configuration showing SEO workouts features

Yoast SEO plugin integrates well with popular platforms like Semrush and Elementor. Its newest integration with Wincher also tracks your rankings on Google Search.

The free version of Yoast SEO comes with enough features for small to medium-sized websites. However, Yoast SEO Premium for $99/year is suitable for websites with a considerable amount of content as it offers more functionalities for such projects.

Key Features

  • Schema controls – automatically adds schema markups to WordPress posts and pages for targetting rich snippets on search results.
  • Internal linking blocks – help visitors find more content on your WordPress website with five internal linking blocks.
  • Redirect manager – prevents 404 errors with redirects after moving or deleting content.


  • Incessant notifications – the Yoast SEO plugin gives constant notifications that can disrupt users’ activity on their dashboard.


3. Rank Math

Rank Math homepage

Rank Math Stats:

  • Downloads: 1,000,000+
  • Rating: 4.9/5
  • Best for: personal and business websites
  • Price: freemium, paid plans starting at $59/year

Rank Math is a great and versatile SEO plugin for personal and business websites. It gives users control over activating specific features, keeping the plugin lightweight. In addition, users can customize the difficulty level for the SEO settings.

Rank Math SEO difficulty settings options

Rank Math integrates well with data from Google Search Console and Google Analytics. This WordPress plugin also runs a detailed analysis to identify issues with your SEO efforts.

The free plan offers limited SEO capabilities. To take advantage of Rank Math’s unique and advanced features, get one of their premium plans:

  • Pro – track up to 500 keywords for $59/year
  • Business – track up to 10,000 keywords for $199/year
  • Agency – track up to 50,000 keywords for $499/year

Key Features

  • Content AI – improves your content quality with artificial intelligence assistance for keywords and links.
  • Rank tracker – tracks your keyword performance in search results and how your WordPress website ranks against competitors.
  • Schema generator – includes structured data to your posts and pages using various schemas, such as articles, products, and recipes.


  • Slow support – Rank Math does not have the most responsive customer support service.


4. The SEO Framework

The SEO Framework homepage

The SEO Framework Stats:

  • Downloads: 100,000+
  • Rating: 4.9/5
  • Best for: blogs and media websites
  • Price: freemium, paid plans starting at $7/month

The SEO Framework is a simple plugin for blogs and media websites that post new content often. Since this WordPress SEO plugin only offers essential features, it’s simple to use, lightweight, and will not slow down your WordPress site.

The plugin uses a score and color-coded guidelines to optimize the meta title and description.

The SEO Framework dashboard showing meta title and description SEO optimization feature

As the best WordPress SEO plugin for blogs and media websites, this tool also includes indexing and site structure settings.

The free plugin includes most of its main SEO management and automation features. However, the premium plans provide additional functions with structured data and security:

  • Pro – costs $7/month for two websites
  • Business – costs $17/month for 20 websites
  • Agency – costs $27/month for 200 websites

Key Features

  • Canonical URL – helps a search engine find the proper URLs to crawl, primarily when duplicates exist.
  • Roots meta tags prevent search engine bots from indexing, following, and caching a specific page or post.
  • Automated title and description – automatically generate your page title and description for better keyword optimization.


  • SEO knowledge needed – users need to know about SEO to understand the features and utilize the settings.


5. SEOPress

SEOPress homepage

SEOPress Stats:

  • Downloads: 200,000+
  • Rating: 4.9/5
  • Best for: personal and business websites
  • Price: freemium, paid plans starting at $49

SEOPress is a user-friendly plugin suitable for personal and professional websites. This WordPress SEO plugin manages redirects, broken links, and rich snippets. With SEOPress, you can manage access for different WordPress website owners.

SEOPress users access

SEOPress integrates seamlessly with popular eCommerce, translation, performance, and analytics tools like WooCommerce and Google Analytics.

For personal websites, the free version offers excellent basic features, including XML sitemaps creation and social media integration.

For medium to large business websites and online stores, we recommend choosing one of the premium plans:

  • Pro – includes advanced SEO features for $49/year
  • Insights – includes analytics features for $99/year
  • Bundle – includes all SEO and analytics features for $128/year

Key Features

  • Instant indexing uses Google Indexing API and IndexNow API for Bing and Yandex to index your content faster.
  • Page builders – integrate various themes and page builders, including Elementor, Divi Builder, Oxygen Builder, and Beaver Builder.
  • Image SEO automatically optimizes images to get more traffic from Google Images.


  • Overpowering amount of features – the share number of available features can be overwhelming for newcomers.


6. Squirrly SEO

Squirrly SEO homepage

Squirrly SEO Stats:

  • Downloads: 100,000+
  • Rating: 4.6/5
  • Best for: large business, multimedia, and eCommerce websites
  • Price: freemium, paid plans starting at $29.99/month

Squirrly SEO is one of the best WordPress plugins for large websites with high traffic and plenty of unique content. It uses AI technology and a user-friendly dashboard to provide an actionable checklist to optimize your WordPress site, from backlinks to domain authority.

Squirrly SEO all features dashboard

What makes Squirrly SEO unique is its complete keyword tracking and analytics tools. This WordPress plugin is also great for local SEO with its local business schema and Google Earth integration.

The free version already includes a significant number of SEO features. However, the premium plans offer more advanced features:

  • Business – up to 300 monthly keywords for $71.99/month
  • Agency – up to 500 monthly keywords for $75.99/month

Key Features

  • SEO progress and achievements shows your top-performing pages and Google rankings.
  • Duplicate removal tool removes identical meta descriptions and titles that can cause conflict with your SEO rankings.
  • Bulk SEO changes multiple meta descriptions and titles, visibility, open graph, and Twitter card simultaneously.


  • SEO knowledge needed – understanding SEO is essential to utilize all of its features.


7. WP Meta SEO

WP Meta SEO homepage

WP Meta SEO Stats:

  • Downloads: 20,000+
  • Rating: 4.3/5
  • Best for: large business, multimedia, and eCommerce websites
  • Price: freemium, paid plan costs $49

WP Meta SEO is an all-in-one plugin for websites with a lot of content and high traffic.

The plugin’s bulk feature makes optimizing images, meta descriptions, and titles much easier. WP Meta SEO analyzes your website performance from the SEO dashboard and gives actionable suggestions.

WP Meta SEO dashboard

It has a great Google Search Console integration, giving the best keyword suggestions for your content. It also displays the Google Analytics data on your audience and traffic directly in WordPress.

The free plugin already includes the necessary tools to optimize most WordPress websites. However, the premium version offers more advanced features like a duplicate meta checker and link manager for $49/year.

Key Features

  • Content eta – edits your pages and posts, meta titles, and descriptions without opening the editor.
  • Image editor – resizes and changes the name, alt-text, title, caption, and description of your images without opening the files.
  • Link editor – optimizes anchor texts for all links on your site.


  • Limited plugin compatibility – not compatible with some SEO plugins.


8. SmartCrawl

SmartCrawl homepage

SmartCrawl Stats:

  • Downloads: 20,000+
  • Rating: 4.8/5
  • Best for: personal and business websites
  • Price: freemium, paid plan costs $7.50/month

SmartCrawl is a user-friendly plugin for small to medium-sized personal and business websites.

Its features and support are great for beginners unfamiliar with WordPress SEO. You can get an SEO analysis of your website presented on the dashboard to improve it immediately.

SmartCrawl dashboard

SmartCrawl uses Google Lighthouse to power its SEO audits, analyzing your website’s performance and accessibility. In addition, it offers multilingual sitemaps by integrating the WordPress multilingual (WPML) plugin.

The free version is suitable for smaller websites. However, the premium SEO pack offers additional automated audits and full schema support for $7.50/month.

Key Features

  • Sitemaps generator – automatically creates sitemaps and regularly sends updates to search engines.
  • URL redirection – uses 301 redirects to send traffic from a URL you are not using anymore to a different page.
  • Schema settings – supports 150+ schema types to help search engines understand your content better.


  • Limited advanced features – the plugin offers few features for advanced users.


9. WPSSO Core

WPSSO homepage

WPSSO Stats:

  • Downloads: 10,000+
  • Rating: 4.7/5
  • Best for: business websites
  • Price: freemium, paid plan costs $69 for one site

WordPress Social and Search Optimization (WPSSO) is the best SEO plugin to make your content more presentable in search results and social media profiles. Suitable for professional websites, WPSSO has 500+ schema types and free add-ons for businesses.

WPSSO free plugin add-ons

This plugin automatically generates meta tags and schema markups for your content. In addition, WPSSO optimizes image sizes for better thumbnails on search results and social media platforms.

The free plugin offers fundamental SEO features. To unlock dedicated support and complete schema options, get the premium plan which costs $69 for one WordPress website. Users can get a discount when purchasing the plugin for more websites.

Key Features

  • Schema properties – customizes the schemas for every post and page to optimize your presence on the Google Rich Results.
  • Cache settings clear cache files to increase loading time and keep your WordPress site up-to-date.
  • Validators – check what your URL looks like on other platforms.


  • Unsuitable for beginners – this plugin requires some SEO knowledge, and the interface is not beginner-friendly.


10. Slim SEO

Slim SEO homepage

Slim SEO Stats:

  • Downloads: 10,000+
  • Rating: 4.6/5
  • Best for: blogs and small business websites
  • Price: free

Slim SEO is one of the simplest SEO plugins for WordPress, suitable for blogs and small business websites. This beginner-friendly plugin only includes basic SEO features, such as meta descriptions and titles.

Slim SEO editor

This free SEO plugin for WordPress helps you take the first steps to optimize your website without feeling overwhelmed. Configuring this lightweight plugin is also a straightforward process.

Key Features

  • Activate and deactivate features – make the plugin simpler by only activating specific features.
  • Social media support – optimizes your post or page previews on Facebook and Twitter.
  • Migrate SEO data – imports data from other WordPress SEO plugins that you have used before.


  • A minimal number of features – Slim SEO does not offer in-depth or advanced SEO optimization tools, unlike most entries on this list.


11. MonsterInsights

MonsterInsights homepage

MonsterInsights Stats:

  • Downloads: 3,000,000+
  • Rating: 4.6/5
  • Best for: business websites and online stores
  • Price: freemium, paid plans starting at $99.50/year

MonsterInsights is the best Google Analytics plugin for WordPress, suitable for business websites and online stores. Its beginner-friendly setup helps users activate all the analytics tracking and stay up-to-date. In addition, the plugin optimizes your page titles to increase rankings.

MonsterInsights headline analyzer

MonsterInsights also tracks Google AdSense and affiliate links to show your site’s conversion rate. With its filter, the plugin can also help save time when making data-driven decisions for your WordPress site.

The free version is very limited and does not offer many additional features compared to Google Analytics. Therefore, we recommend getting one of the premium plans to utilize the plugin’s unique features:

  • Plus – costs $99.50/year for one website
  • Pro – costs $199.50/year for five websites
  • Agency – costs $399.50/year for 25 websites

Key Features

  • Inline – adds popular posts to your content to help visitors explore more web pages.
  • Real-time statistics – show the most recent data of website traffic and visitors’ behavior directly on your WordPress dashboard.
  • Links and ads tracking – automatically track clicks on your affiliate links, outbound links, and banner ads.


  • Costly premium plans – the free version only has limited features, while the premium plans are expensive.


12. W3 Total Cache

W3 Total Cache homepage

W3 Total Cache Stats:

  • Downloads: 1,000,000+
  • Rating: 4.4/5
  • Best for: medium to large business websites
  • Price: freemium, paid plan costs $8.25/month

W3 Total Cache (W3TC) is a website optimization plugin to improve performance and user experience. This plugin is suitable for medium to large business websites looking to increase their SEO rankings. You can test the different settings from the Setup Guide to improve your site speed.

W3 Total Cache page cache setup guide

W3TC follows the web performance optimization (WPO) framework. This SEO plugin offers page, database, object, and browser cache settings to reduce the load times. It works well with various hosting environments, and you can easily scale it to fulfill additional needs.

The free plugin already includes an extensive set of optimization features. However, the premium version for $8.25/month adds additional tools like caching statistics and full site delivery.

Key Features

  • Minify – decreases the size of CSS and JavaScript files, removing unnecessary data to increase site speed.
  • Content delivery network (CDN) – connects with your CDN to host static files for faster loading time.
  • Usage statistics – provide data on your site performance over time using graphs.


  • Not beginner-friendly – the W3TC plugin requires extensive knowledge of website optimization.


13. WP-Optimize

WP-Optimize homepage

WP-Optimize Stats:

  • Downloads: 1,000,000+
  • Rating: 4.8/5
  • Best for: personal and business websites
  • Price: freemium, paid plans starting at $49/year

WP-Optimize is an all-in-one performance plugin that caches a site, compresses its images, and cleans its database. Its simple setup and user-friendly dashboard make WP-Optimize suitable for all types of WordPress websites.

WP-Optimize database

This WordPress plugin’s cache settings are also suitable for websites with multiple languages and currencies.

The free version includes the main features to optimize your website performance. The premium version offers more advanced optimization options like scheduling and dedicated support:

  • Starter – costs $49/year for up to two websites
  • Business – costs $99/year for up to five websites
  • Unlimited – costs $199/year for an unlimited number of websites

Key Features

  • Database optimization – clears unnecessary data, cleans database tables, and retrieves space lost to data fragmentation.
  • Caching – frees up valuable megabytes of data and increases speed by removing unnecessary post revisions, spam, and unapproved comments.
  • Image compression – converts large images into smaller files using cutting-edge lossy compression techniques.


  • Problematic auto-updates – WP-Optimize auto-updates can cause issues from time to time.


14. LiteSpeed Cache

LiteSpeed Cache homepage

LiteSpeed Stats:

  • Downloads: 3,000,000+
  • Rating: 4.8/5
  • Best for: medium to large business websites
  • Price: free

LiteSpeed Cache ensures top-performance WordPress sites using server-level full-page caching. This WordPress SEO plugin is suitable for medium to large business websites.

Ideally, you should possess web optimization knowledge to use the plugin. Fortunately, its settings explain each feature.

LiteSpeed Cache toolbox explaining each feature

The general features are available for any web server, including Apache and NGINX. However, to utilize LiteSpeed exclusive features, you must use OpenLiteSpeed, commercial LiteSpeed products, LiteSpeed-powered hosting, or QUIC.cloud CDN.

LiteSpeed is a free and open-source WordPress plugin. Some WordPress hosting plans include the LiteSpeed plugin automatically.

Key Features

  • Edge Side Includes (ESI) caches public and private content separately, often useful for shopping cart widgets and personalized greetings.
  • Minify JavaScript and CSS – increase your WordPress site speed by minifying JavaScript and CSS files.
  • Intelligent caching keeps your cache up-to-date and accurate.


  • Technical jargon – although LiteSpeed Cache offers user-friendly navigation, the plugin uses many specific technical terms and can be discouraging for beginners.


15. Hummingbird

Hummingbird homepage

Hummingbird Stats:

  • Downloads: 100,000+
  • Rating: 4.8/5
  • Best for: personal and business websites
  • Price: freemium, paid plan costs $7.50/month

Hummingbird compresses data, minifies CSS and JavaScript files, and integrates lazy load images. Its user-friendly interface makes this optimization plugin suitable for personal and business websites.

Hummingbird performance test result

This WordPress plugin scans your site, finds files that are slowing it down, and provides tips and fixes to help speed up the loading time. Hummingbird integrates with WPMU DEV CDN, which has 45 server locations worldwide.

The free version offers a significant number of optimization features. However, the premium plugin makes it even easier to optimize your website speed for $7.50/month.

Key Features

  • gzip compression reduces transfer time by enabling GZIP compression for your web pages and files before sending them to the browser.
  • Uptime monitors your server response time and uptime to note the website performance.
  • Cloudflare integration controls your browser cache and automatic platform optimization (APO) settings by adding and configuring the Cloudflare API key.


  • Fewer features – this optimization plugin offers fewer features than other similar tools.


Top 10 SEO Tools for WordPress Users

Other than WordPress SEO plugins, external optimization tools can improve your website’s performance even more. Take a look at the top 10 SEO tools for your WordPress website.

1. Ahrefs

Ahrefs homepage

Ahrefs Stats:

  • Best for: medium to large business websites
  • Price: starting at $99/month

Ahrefs is a great tool to find broken links, track rankings, and optimize keywords. This tool supports and analyzes your overall SEO strategy, especially for medium to large business websites.

As a premium tool, Ahrefs pricing plans vary depending on your website type and needs:

  • Lite – up to five keyword lists for $99/month
  • Standard – up to 50 keyword lists for $199/month
  • Advanced – up to 100 keyword lists for $399/month
  • Enterprise – up to 250 keyword lists for $999/month

This software offers in-depth analyses of your web pages and industry. It’s packed with information you cannot get with other tools. Ahrefs also has a tool to help compare your keywords with competitors to improve SEO efforts.

Key Features

  • Site Explorer – shows an in-depth look at the organic search traffic data, letting you perform backlink research of any URL.
  • Rank Tracker – monitors keyword rankings over time and checks your performance against competitors.
  • Keyword Explorer – analyzes keywords’ difficulty level, search volume, and traffic potential.


  • Expensive – Ahrefs’ pricing plans are more costly than most SEO tools.


2. Surfer

Surfer homepage

Surfer Stats:

  • Best for: blogs and media websites
  • Price: starting at $49/month

Surfer is a user-friendly SEO tool that improves content strategy and creation, especially for blogs and media websites. It helps optimize your content structure and keyword usage.

Surfer is a premium SEO tool with a seven-day money-back guarantee for all plans. The pricing plans depend on your website size and the amount of content:

  • Basic – starts at $49/month for up to 10 monthly articles
  • Pro – starts at $99/month for up to 30 monthly articles
  • Business – starts at $199/month for up to 70 monthly articles

Surfer’s ability to analyze your content against other pages in search results makes it unique when compared to other entries on this list. You can also integrate this tool directly into Google Docs, helping you create and optimize SEO-friendly content simultaneously.

Key Features

  • Content Score – shows you a live, automated score representing the content quality and its relevance to the target keyword.
  • Keyword Research module – shows search volume and similar phrases and the option to take direct action from the research module.
  • SERP Analyzer – points out common patterns from the top 50 pages based on more than 500 different factors, including text length and the number of headings.


  • Occasional inaccuracy – Surfer does not always provide accurate data and sometimes provides questionable recommendations based on the smallest changes.


3. AccuRanker

Accuranker homepage

Accuranker Stats:

  • Best for: business websites and agencies
  • Price: starting at $116/month

AccuRanker is a rank tracking tool for business websites and agencies with plenty of traffic and content. It pulls data from Google and Bing, making it a highly accurate keyword rank tracker.

AccuRanker’s pricing depends on the number of keywords you want to track. It starts at $116/month for 1,000 keywords. Even though AccuRanker is a premium SEO tool, it offers a 14-day free trial.

AccuRanker is a cloud-hosted software that is accessible from any device. By checking and tracking SERPs, this tool gives you access to insightful analytics that help increase your organic traffic.

Key Features

  • Organic Site Explorer – shows a visual overview of how search engines index your site and subpages across organic keywords.
  • Segmentation and data cubing – filters and segments data with different options to better organize the research results.
  • Share of Voice (SoV) – shows graphs of SoV to display how your most important keywords perform compared to competitors.


  • Expensive – AccuRanker pricing plans are costly compared to other SEO tools.


4. Google Search Console

Google Search Console homepage

Google Search Console Stats:

  • Best for: business websites
  • Price: free

Google Search Console gives an overview of a website’s SEO performance. This tool is suitable for business websites looking to better analyze their impressions and click-through rates (CTR).

This free SEO tool is also essential for submitting your XML sitemap to Google and inspecting URLs. It also has a mobile-usability report that analyzes your SEO on non-desktop devices, offering recommendations on optimizing it.

Key Features

  • Core Web Vitals Report – shows your pages’ performance based on real-world usage data, including all of the Core Web Vitals metrics.
  • Rich result status – shows which rich results Google found on your site and whether an issue was found.
  • Page Experience report – provides a summary of the visitors’ user experiences per URL.


  • SEO knowledge required – some understanding of SEO is needed to utilize the tool thoroughly.


5. Semrush

Semrush homepage

Semrush Stats:

  • Best for: business and eCommerce sites
  • Price: freemium, paid plans starting at $99.95/month

Semrush is an all-in-one digital marketing tool for competitor research and content marketing. Semrush offers data that can help optimize your online marketing strategy. The tool is suitable for business and eCommerce websites.

The free version has limited features, with a maximum of only 10 keywords to track daily. On the other hand, the premium pricing plans depend on the features and number of keywords:

  • Pro – starts at $119.95/month for 500 daily keywords
  • Guru – starts at $229.95/month for 1,500 daily keywords
  • Business – starts at $449.95/month for 5,000 daily keywords

Semrush integrates well with Google tools like My Business and Tag Manager. In addition, Semrush has a partnership with Surfer. Receive weekly competitor backlink analysis and grow your traffic and revenue when connecting your Semrush and Surfer accounts.

Key Features

  • Website monetization uses competitive intelligence (CI) to monetize your website traffic.
  • Link building – shows new link-building opportunities using the most up-to-date database of 43+ trillion backlinks.
  • Competitor analysis – uncovers every aspect of your competitors’ online presence using traffic analytics, organic research, and social media tracker.


  • Costly – the premium versions are more expensive than other SEO tools.


6. Google Analytics

Google Analytics homepage

Google Analytics Stats:

  • Best for: personal and business websites
  • Price: freemium, paid plan starts at $150,000/year

Google Analytics shows real-time data of your website performance, notably the engagements, retentions, demographics, and acquisitions. This SEO tool is suitable for all websites that want to understand their audience better.

The free version provides enough information for most websites. However, large enterprise websites can use the premium option starting at $150,000/year. It unlocks unlimited SEO data and advanced analyses.

This tool offers excellent integration to support all of your marketing analytics. Using this analytics tool, you can also get data from Google Ads, Survey 360, and Data Studio.

Key Features

  • Real-time reports – monitors activity as it happens, such as how many users are on your site and which pages they interact with.
  • Funnel analysis – visualizes the steps users take to complete a task, showing how efficiently your website converts.
  • eCommerce – shows how users interact with your products and which ones visitors view most.


  • No actionable suggestions – you will have to interpret most of the data yourself and apply them to your strategies.


7. Ubersuggest

Ubersuggest homepage

Ubersuggest Stats:

  • Best for: personal and business websites
  • Price: starting at $29/month

Ubersuggest is an SEO software and marketing tool suitable for personal and business websites to increase rankings. This tool offers a vast database of keyword research and content suggestions.

This premium tool offers a seven-day free trial. Then, the premium pricings mainly depend on the number of websites:

  • Individual – starting at $29/month for one to three websites.
  • Business – starting at $49/month for four to seven websites.
  • Enterprise or Agency – starting at $99/month for over eight websites.

Ubersuggest analyzes your website to identify SEO errors, keyword opportunities, and competition. The plugin also has a free Chrome extension to show a keyword’s monthly search volume and cost-per-click (CPC).

Key Features

  • Domain overview – gives insights into what keywords your competitors are ranking for and the backlinks they receive.
  • Top SEO pages – displays which pages rank for specific keywords and how much traffic they receive.
  • Site audits – gives error reports for your website and suggestions for fixing them.


  • Difficult to navigate – the Ubersuggest interface is not known to be user-friendly.


8. SpyFu

SpyFu homepage

SpyFu Stats:

  • Best for: business websites
  • Price: starting at $33/month

SpyFu offers excellent SEO and pay-per-click (PPC) data to analyze your competitors’ tactics. It is suitable for business websites that want to expand their market. This simple tool offers a seamless interface for its users.

This premium tool offers a 30-day money-back guarantee with each pricing plan:

  • Basic – starts at $33/month for 5,000 weekly keyword trackings
  • Professional – starts at $58/month for unlimited weekly keyword trackings
  • Team – starts at $199/month for unlimited weekly keyword trackings and up to five user logins

SpyFu shows your competitor’s organic rankings and what keywords they have bought on Google ads in the last 16 years. This tool also gives recommendations for your SEO and online marketing strategies.

Key Features

  • PPC analyzer – analyzes your competitors and gives recommendations on which keywords to buy and drop.
  • Backlink checker – shows links that help other websites rank to improve your backlinks.
  • Multi-competitor keywords – identify potential keyword rankings from your competitors.


  • Limited analytics – the SEO tool mainly focuses on data from your competitors.


9. Google Keyword Planner

Google Ads Keyword Planner Homepage

Google Keyword Planner Stats:

  • Best for: blogs and media websites
  • Price: free

Google Keyword Planner is a great keyword research tool. It shows a keyword’s average monthly searches, competition level, forecast, and estimated ad cost. This tool is suitable for blogs and media websites that create new content frequently.

This free tool helps you find the right focus keyword for new blog post ideas and how to get more traffic. Add the keywords to your advertising plan, launch it as a campaign, and track the progress.

Key Features

  • Keyword performance forecast – shows insights into how keywords might perform.
  • Grouping keywords – combines similar keywords for better analysis.
  • Negative keywords – manages negative keywords more efficiently and excludes specific search terms from your campaigns.


  • Difficult for beginners – the interface is not user-friendly and be discouraging for newcomers.


10. Moz Pro

Moz Pro homepage

Moz Pro Stats:

  • Best for: business websites
  • Price: starting at $79/month

Moz is a great SEO software to increase traffic, rankings, and visibility in search results. This tool is suitable for business websites to improve their marketing strategy.

Moz Pro is powered by industry-leading SEO metrics like Page Authority (PA) and Domain Authority (DA) to offer the highest quality data.

This premium tool offers a 30-day free trial and four pricing plan options:

  • Standard – starts at $99/month for up to 150 monthly keywords
  • Medium – starts at $179/month for up to 5,000 monthly keywords
  • Large – starts at $299/month for up to 15,000 monthly keywords
  • Premium – starts at $599/month for up to 30,000 monthly keywords

Moz also finds link opportunities and learns where your competitors are getting theirs. This tool is one of the only data sources that give real insights into link equity.

Key Features

  • Rank tracking tool – follows your site’s and competitors’ ranking performance and visibility on SERPs.
  • Keyword Explorer – identifies which keywords your site could rank for and gives high-impact suggestions.
  • Site crawling – keeps track of new and recurring issues and uses colorful charts to show the SEO data, making it easier to discover trends and opportunities.


  • Not user-friendly – the interface is not intuitive and is not suited for beginners.



The best WordPress SEO plugins and tools can drive higher traffic and improve website performance.

Furthermore, the right SEO plugin and tool can help with XML sitemap creation, broken link checker, keyword research, and other optimization efforts.

In this article, we have listed the top 25 WordPress SEO plugins and tools. Here are some of the notable plugins and tools that support different areas of SEO:

  • AIOSEO – adds meta descriptions, meta titles, and on-page analysis directly on WordPress.
  • LiteSpeed Cache – speeds up loading time by caching your site, minifying CSS and JavaScript files, and optimizing images.
  • MonsterInsights – shows Google Analytics data on your WordPress dashboard.
  • Ahrefs – gives in-depth data on competitors, keywords, backlinks, and rankings.
  • Google Search Console – indexes your website and gives a mobile-usability report.

Anything we missed? Let us know about your favorite SEO plugins or tools in the comment section below.

The author

Domantas G.

Domantas leads the content and SEO teams forward with fresh ideas and out of the box approaches. Armed with extensive SEO and marketing knowledge, he aims to spread the word of Hostinger to every corner of the world. During his free time, Domantas likes to hone his web development skills and travel to exotic places.

The Co-author

Astari S.

Astari is a digital marketing expert, with a focus on SEO and WordPress. She loves to share her wealth of knowledge through her writing, and enjoys surfing the internet for new information when she's not out in the waves or hiking a mountain. Her mission is to learn something new every day, and she firmly believes that there is no such thing as too much knowledge.